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Posts Tagged ‘Voce Communications’

10 Top Firms Promise Not to ‘Sockpuppet’ Clients’ Wikipedia Pages

wikipedia-logo

One of the PR industry’s longstanding ethical debates appears closer to a resolution: the matter of Wikipedia “sockpuppets“. Today, several of the industry’s top players released a statement promising not to bend the rules of the public database to their own clients’ benefit.

Last year, Wikipedia took a public stand against the practice of hiring administrators to revamp clients’ profiles; it even went so far as to call out Wiki-PR, a firm specializing in the practice, by name. The firms involved in today’s announcement, however, want the organization to know that PR and public content databases can be friends.

The list and the statement after the jump.

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Reaction to the SalesForce/Radian6 Acquisition News

Those who have registered their reactions to the news yesterday that SalesForce is acquiring Radian6 say, for the most part, they aren’t surprised by the move.

Kevin York, senior client executive at Voce Communications (which announced that it had been acquired by Porter Novelli in February) writes on the firm blog that it’s logical.

“To me this is all about the demand for companies to incorporate social media into their existing ‘traditional’ CRM platforms and efforts,” he writes. “…That’s what I think this deal is about. It’s not about creating or joining some new market called Social CRM, it’s about social media moving deeper into the traditional, age-old business processes and operations of companies.”

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Roll Call: Zócalo Group, Ketchum, Voce, and More

Hugo Pérez has joined Zócalo Group as VP and account director of Hispanic marketing. He will lead the firm’s WOM and social media efforts targeting the Hispanic marketing. Pérez is a former journalist who has worked at NBC, CBS, MSNBC, and MSNBC.com. He also has comms experience, working with organizations including Mars, AstraZeneca Pharmaceuticals, and the Latin Grammys.

Marc Levy is joining Ketchum New York as SVP of insights and creative catalyst responsible for providing counsel to account teams as they develop client initiatives. Previously, Levy was EVP and U.S. creative director at Cohn & Wolfe. He also previously worked with Ketchum between 1995 and 2001 in the firm’s brand practice.

Christopher Barger will join Voce Communications as SVP of global programs beginning April 11. Most recently, he was director of global social media at GM. While at the auto company, he focused on social media content and community development and providing training to GM staffers. Ad Age has a Q&A with Barger here.

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Porter Novelli Acquires Voce

Porter Novelli announced today that it acquired Silicon Valley agency Voce Communications.

Voce was founded in 1999 by Richard Cline, David Black and Matthew Podboy. Cline, Voce’s president, will become global tech practice lead for PN and a member of the firm’s executive committee, reporting to PN CEO Gary Stockman.

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