TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Wal-Mart’

Wal-Mart, Target Top Women at NBCU Index

Women at NBCU, the female-targeted marketing and research initiative at NBC Universal, has released the September results of its “Brand Power Index,” with retailers Wal-Mart and Target coming out on top, in that order. EBay came in at number three. Since these are findings for September, could the index be influenced by the back-to-school shopping season?

Notable on the list is “One A Day” by Bayer, which jumped 241 spots with a website that encourages visitors to sign up and share for better health. PlayStation Move from Sony Playstation 3 and the Nintendo Wii also moved up.

Car brands, including Ford (#5) and Honda (#9), had a good showing as well. NBCU attributes their higher rankings to the use of social media to introduce new car lines. It’s also tied to the “power of the purse” that House Speaker Nancy Pelosi said was “so self-evident” when she spoke at last month’s NBCU event on marketing to women. Chrysler, which also moved up in the rankings, was also represented at that event.

Really, How Green Is Your Valley?

Local. Organic. Sustainable.  There are a million food labels out there meant to tell consumers that what they’re buying is tasty and eco-friendly.

Jim Prevor, founder and editor-in-chief of Produce Business and Deli Business takes Wal-Mart to task for its new program, which it says will source more of its produce from local suppliers, help small- and mid-sized farmers (especially those in emerging markets) with training and infrastructure, and measure the efficiency of large suppliers.

“The problem is that ‘efficiency’ is meaningless without context,” Prevor writes. He definitely has some major issues with Wal-Mart, asking in the headline whether the program is a “PR stunt.” But besides that, his column also sheds light on the ways any company could use some flowery language to give the impression of sustainability.

With the FTC taking a closer look at the standards in the Green Guides, this is the time for PR firms and in-house publicists to take a look at the messaging surrounding their “sustainable” food brands. Better to regulate yourself than to have the FTC make an example out of you.

<< PREVIOUS PAGE