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Posts Tagged ‘Warby Parker’

More Online Fashion Brands Eyeing Retail Stores as Core to their Business Models

Warby Parker Store UES Window Final“We’re trying to blend both worlds so they complement each other”, said Tim Riley, director of online experience at eyewear brand Warby Parker. He spoke on a panel recently about web-based fashion companies at FIAF (French Institute/Alliance Francaise). Warby Parker is one of a number of fashion brands in the post-startup phase that’s ventured into retail space. Another panelist, Mollie Chen, editorial director of Birchbox, said the beauty products packager is planning to open its first store in SoHo.

Digital-only brands have long been perceived as more cost-effective since they don’t need to pay steep expenses for designing and maintaining posh locales and sales staff. But internet-based companies have found that online-only doesn’t work for all categories. The in-person experience also adds a valuable dimension, forming a holistic customer relationship.

These two brands tested the waters first before investing in retail locations.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

What Makes for a Good, Monocle-Free Trend Piece?

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If you obsessively follow journalists on Twitter each evening (and you really should), then you probably noticed many of them passing this New York Times ”monocles are back” trend piece around last night along with a moderate dose of mockery.

Yep, that’s the one.

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Google Gets Into the #GivingTuesday Spirit

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Google knows charity. Today the search masters have taken an extra step to promote the Giving Tuesday event, hosting a 12 hour “Hangout-a-thon” in order to connect those interested in giving to the best non-profit and charity organizations.

Moderated by Mashable, the event has 24 non-profit partners including such big names as Save the Children and UNICEF as well as newcomers like Charity Waterthe Malala Fund and Girls Who Code. Its stated purpose is to “spread awareness about under served charities“, and we’re also very interested in hearing from the TOMS and Warby Parker founders on the notion of “gifts that give back.”

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How Warby Parker Created a One-of-a-Kind Customer Experience

Warby-Parker-Eyewear-LogoThe panel at last week’s LippincottExperience Innovation” event was packed with more talent than a Dancing with the Stars finale: reps from Google, UNIQLO and Kiehl’s answered questions from senior Lippincott partner James Wright about creating a truly unique experience for the consumer.

The night’s most interesting story, however, came from Tim Riley, director of online experience for star-of-the-moment eyewear company Warby Parker.

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Breaking Brands: Who Newsjacked the Finale?

This will be the last Breaking Bad post ever, we promise—loved the show but even we’re sick of hearing about it at this point. Still, it’s worth taking a minute to review some of last night’s promo efforts.

The most deliberate response comes courtesy of Clorox:

Never one to be outdone, 360i went subtle but cheesy with this Oreo promo:

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Good PR: Warby Parker’s Interactive Annual Report

Warby ParkerWe don’t generally go about congratulating brands for reporting on their own successes, but we’d like to take a moment to encourage all PR pros to check out the interactive 2012 annual report from Warby Parker, the quirky eyewear company known for its legitimately interesting Instagram campaigns and other promotional efforts.

Arranged in virtual calendar form, it’s both an extensive report for investors and an internal document for employees and onlookers, including info on everything from the brand’s 2012 collections and event photo shoots to its TV spots, its employees’ average commute times and the popularity of its product lines by state.

The thing we like most about it is the fact that, unlike every other annual report ever, someone very obviously had fun putting it together. And it’s available to the public. It’s just good PR.

What do we think of this report? Can we come up with other examples of brands (or PR firms) that release reports like this one? And are they available online?

How to Be Good at Instagram

Today in Yes, We Know This Video Is a Couple of Weeks Old News: We just checked out Casey Neistat’s nearly viral “Instagram I Love You” short, and we think he may be onto something (other than the fact that Rick Ross is kind of a badass).

In summary: Neistat thinks Instagram has the potential to dominate the social media scene by combining the best of Facebook and Twitter without either of those platforms’ most annoying traits (an overabundance of useless data, text without pictures, etc.).

Here’s the most important lesson we took from the short: Instagram beats Twitter and Facebook by empowering its users to tell a story instead of simply sharing random things they “like” or taking photos of their faces from every possible angle (sorry, Bieber). The fact that Instagram users are more “engaged” than Tweeters backs this theory up.

So who, besides Rick Ross, does Instagram right? And what are the keys to making the most of one’s account?

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