Hey, did you know that September 22nd of each year is designated “Hobbit Day” and that this week is officially “Tolkien Week?” Consider yourself informed! And now for a gratuitous viewing of the latest trailer for Peter Jackson’s upcoming film “The Hobbit: An Unexpected Journey.”

To be honest, we mostly put this post up so readers can check out the excellent trailer, marvel at the pitch-perfect casting of Martin Freeman as Bilbo Baggins, and get even more excited about the movie–but we’d like to ask a few PR questions while we’re at it:

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