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Posts Tagged ‘Warren Buffett’

Warren Buffett: Protecting Berkshire Hathaway’s Reputation Is “Top Priority”

via Twitter

via Twitter

Warren Buffett sent his biennial memo to staff members, outlining the “succession planning” for Berkshire Hathaway and other items of importance. The top priority on the list “trumping everything else, including profits — is that all of us zealously guard Berkshire’s reputation.”

Buffett makes it clear in the memo that while money will come and go, the company’s reputation can slip away and never recover.

“We can afford to lose money — even a lot of money. But we can’t afford to lose reputation — not a shred of reputation,” the memo reads.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Spin the Agencies of Record (End of the World Edition)

Because the world is scheduled to end in flames (or something) at midnight tonight, we’d like to honor the following agencies for keeping a stiff upper lip and carrying on with business as usual. Congratulations to the following:

Dairy Queen restaurants has selected indie agency Barkley to manage creative duties. Dairy Queen spent $77 million, or the price of 2,800,000 blizzards, on domestic measured media last year. Dairy Queen is owned by one-percenter Warren Buffett‘s Berkshire Hathaway (which is headquartered in New York City, of course) and has more than 6,000 locations in the U.S., Canada, Mexico and 17 other countries.

Deussen Global Communications Inc. has been selected as agency of record for two elegant, family-owned businesses: The Yeatman hotel (a wine hotel in Porto, Portugal—seriously, does anything sound better than a “wine hotel”?), and winery Cakebread Cellars (Napa Valley, California). For these clients, Deussen will oversee a mix of media outreach, partnership programs, event marketing, social media interaction, and trade education.

Treme-cation is all I ever wanted…

Break out the trombone and be kind to your liver, because the city of New Orleans wants you—and nearly 14 million of your friends—to pay a visit. The New Orleans Convention and Visitors Bureau (CVB) has announced the hiring of New Orleans-based public relations and marketing firm Deveney Communication as the new agency of record for 2013.

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Forbes ‘Richest’ List: No More Social Media Moguls?

This week Forbes released the 30th anniversary edition of its “Forbes 400: The Richest People in America” issue, and the list’s top ten is only surprising for being so boring. Bill Gates? Check? Warren Buffett, The Koch brothers, and the Waltons? Check, check, check.

The only change to the top ten is the addition of Michael Bloomberg, who somehow made lots of money last year while giving New Yorkers an extended “this is why you’re fat” lecture. We are not shocked.

In fact, there’s only one real “richest people” development that interests us: a big decline in the rankings for social media executives. The biggest individual drop, of course, belongs to Mark Zuckerberg, who has probably been grinding the hell out of his teeth every night for the past six months despite his public displays of confidence.

But does this development signal the beginning of the end of the “social media mogul?”

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Warren Buffett, Business Wire Celebrate 50 Years at the NYSE

Photo: Scott Eeels/Bloomberg

PRNewser made a trip to the New York Stock Exchange this morning where Warren Buffett, Business Wire chairman and CEO Cathy Baron Tamraz, and the rest of the Business Wire team gathered to ring the opening bell and celebrate 50 years of BW business. (Berkshire Hathaway owns Business Wire.)

The scene on the stock market floor was a frenzy with international media and traders doing their stock market thing. Add to that the excitement over a visit from Buffett and there’s even more chaos. The media was definitely interested in hearing more about his thoughts on taxing the rich and the economy, and the traders treated him like a celebrity, approaching him with pens in hand for an autograph.

After the opening bell, Buffet and Tamraz came down to the floor for photos and interviews with Fox Business, CNN, and other outlets. We tweeted about some of the action from the floor this morning and BusinessWire is tweeting about the events happening at the NYSE today, which includes a luncheon and Q&A with the execs.

Before heading to the stock market floor, we met the Ball State University student, Jenna Marie James, who won the chance to meet Buffett for lunch today. You can click here to watch her winning video entry answering the question “What is the future of PR and communications?” She came to the stock exchange with ukulele in hand.

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Warren Buffet’s Simple Crisis Communications Advice


Berkshire Hathaway chairman and CEO Warren Buffett was on CNBC this morning when the topic of discussion turned to Toyota and crisis communications. Buffet gave his four step crisis communications strategy:

Get it right;
Get it fast;
Get it out;
Get it over.

So, there you go.

[h/t Edit30 and Mark Ragan]