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Posts Tagged ‘Warschawski’

Roll Call: Edelman, Warschawski, MMGY Global and More

Edelman has named Cricket Wardein president, Western Region, effective immediately. In her new role, she will oversee the region’s six offices, which are home to some of the firm’s largest clients. Wardein, currently head of the agency’s U.S. Digital operation, will report to Russell Dubner, president and CEO, Edelman U.S. and be based out of Edelman’s Los Angeles office. Under her leadership, Edelman’s U.S. Digital business has grown over 20 percent in the last year, to over $100 million in revenue and boasts more than 500 U.S. Digital employees developing and driving programs for clients. Wardein’s replacement will soon be announced. (Release)

Warschawski announced the addition of Christina Pratt to the agency’s growing team. In her role as senior associate, Christina will be responsible for leading day-to-day activities and client relations, as well as creating and executing integrated marketing communications campaigns for the agency’s clients. She will also oversee social media activities. Prior to joining Warschawski, Christina was a corporate communications associate at Exelon Corporation, the nation’s leading competitive energy provider. There she managed media relations, led national stakeholder outreach campaigns and crisis communications activities. She was also responsible for internal communications, employee engagement and oversaw corporate social media efforts. Previously, Christina was a senior manager at Golin Harris in D.C., where she led media relations for clients in the energy and environment sectors. (Release)

MMGY Global announced that Kerry Cannon has assumed the role of managing director at MMGY Global’s Orlando office. In his new role, he will be responsible for driving all marketing strategy, implementation and new business development for the Orlando office as well as broadening the agency’s overall expertise as a leader in integrated travel service marketing. He will report to MMGY CEO, Clayton Reid. Kerry’s career in travel marketing and publishing runs the gamut from traditional print media to digital and mobile communication. He counts among his specialties mobile media and technology, strategic partnerships, and retail and online travel distribution. Before joining MMGY, Kerry served as a long-term strategic and business development consultant for digital media, travel and entertainment companies. Prior to that, he was CEO and founder of Interactive Mobile @dvertising, Inc., a location-based advertising company focused on the tourism industry. In this role, he earned the designation of PhoCusWright’s Travel Technology Innovator of the Year. (Release) Read more

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Roll Call: MWW, Warschawski, Fenton and More

MWW announced the appointment of Simon Gentry to lead a new public affairs practice. Focused on providing clients with public affairs support in London and Brussels, Simon will draw on his extensive experience in the financial services, healthcare, technology, energy and nutrition sectors to expand MWW’s offering in London. Simon brings two clients with him to MWW in the UK: the ATM Industry Association and Cash Zone. Simon is best known for delivering the smoking ban in the UK and France for GSK. Simon joins MWW from Good Relations. Before that he ran his own specialist PA agency for ten years. He was head of European Affairs at the ABI for three years from 2000, following a six year stint in the corporate communications function at SmithKline Beecham. (Release)

Warschawski announced the promotion of Dana Dorsheimer to Senior Associate. In her new role, Dana is responsible for successfully creating, implementing, and overseeing integrated marketing communications campaigns and managing day-to-day account activities for clients. She also oversees corporate communications for the agency. Dana has successfully led marketing communications campaigns for many of the agency’s clients. Dana began her career at Warschawski as an Assistant Associate (AA), the agency’s three-month internship program. After completing the AA program, Dana was hired as an Account Coordinator at a large advertising agency where she was responsible for managing client accounts. Warschawski hired Dana back as a Junior Associate and quickly promoted her to Associate in 2012 as a result of her outstanding performance. (Release)

Fenton welcomes two new employees and veteran nonprofit communicators to its Washington, D.C. roster. Zack Langway (vice president, Digital) and Elizabeth Bartolomeo (account director) together bring nearly two decades of expertise in communications and will help Fenton clients reach their goals and propel their work. In his role at Fenton, Zack will lead the digital practice in D.C. and provide innovative digital engagement opportunities for clients. Zack comes to the company having served as an adviser and igniter for top national and international nonprofits. He helped launch Family Health International’s first comprehensive digital strategy, then went on to lead digital advocacy at the United Nations Foundation. At Fenton, Liz will lead day-to-day media outreach for clients and help set their communications strategy. Working in nonprofit communications for the past decade, Liz has extensive experience leading public relations operations and developing fundraising, marketing, and advocacy campaigns using earned, paid, and social media to engage members, grassroots supporters, and “grasstop” leaders in business, philanthropy, and government. Prior to joining Fenton, Liz was media director at the Sunlight Foundation. (Release) Read more

Spin the Agencies of Record

Affect has added e+CancerCare, an operator of outpatient cancer treatment centers, to its roster of clients. The firm will create a campaign to build awareness for the company’s nationwide network of centers and its community health programs. The firm will also raise the company’s profile with business and trade media.

DJ Bennett, an online retailer of luxury sporting apparel, has chosen Warschawski for the launch of the company and its site. The site will sell brands including Zeal, Fred Perry, and Ron Hill.

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Spin the Agencies of Record

Xcel Brands, which owns the Isaac Mizrahi brands and designer of the Liz Claiborne line for QVC, has chosen Warschawski for a variety of marcomms work, including branding and driving awareness.

Rbb Public Relations has added two clients to its roster. PriceTravel, a Mexican online and wholesale travel company, has chosen the firm for media outreach and outreach to consumers in Mexico and Colombia. The company would also like to reach travel trade audiences around the world. And DubLi.com, an online shopping and entertainment community has selected rbb as AOR for outreach to consumers in the U.S. and beyond.

Smart Technologies, makers of the Smart Board interactive whiteboard, is seeking an agency to handle the part of its marketing efforts focused on branding in North America, Russia, Western Europe, India, and Australia. [via]

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Spin the Agencies of Record

The Telegraph is reporting that Pippa Middleton, sassy sis to the Duchess of Cambridge Kate Middleton, has consulted with David Wynne-Morgan about protecting and repairing her reputation. Wynne-Morgan is a consultant with Bell Pottinger. Middleton ran into trouble recently when she was seen with a man police thought was brandishing a gun while she was in Paris for a  party. Word is Pippa is thinking of moving to New York  since she’ll be here promoting a book.

Sur La Table, which sells all things cooking-related, has chosen M Booth as its AOR. The 40-year-old store is seeking more media coverage and brand recognition. M Booth SVP Jennifer Teitler will lead strategy on the account.

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PR Firm Participating in Subaru Tour

Baltimore-based Warschawski has been chosen to participate in Subaru’s “Work Play Love” tour, a springtime initiative that will take the automaker to companies they they’ve determined promote a good work-life balance. The firm doesn’t work with Subaru.

“Our ‘Work Play Love’ tour is a recognition of those efforts and an invitation to come out and play,” said Subaru’s promotions and sponsorships manager, Todd Lawrence, in a statement.

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Spin the Agencies of Record

CTP, the Boston-based PR and advertising agency formerly known as Conover Tuttle Pace, has added three clients to its PR roster. The firm will serve as the North American AOR for Objet, an international 3D printer company. Also in the tech practice, the firm has been chosen to provide interactive services to Red Bend Software, a mobile software management company. And the firm is the AOR for the Ocean Edge Resort & Golf Club in Cape Cod. In addition to a new name and new clients, CTP is also introducing a new website and logo (left). The firm says it had “double-digit growth in sales and income” in 2011 and its staff grew 30 percent.

The Topps Company, makers of the collectible baseball trading cards, has chosen Warschawski for PR and marketing services. The firm will help with the launch of this year’s gold series of baseball cards that celebrate “Golden Moments,” young players, and more. Topps also makes cards for the NFL, the English Premiere League, the Garbage Pail Kids (ha!), and other groups.

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PR Plays a Role on Super Bowl Sunday and Beyond

The Super Bowl's star quarterbacks. Image from Waggener Edstrom infographic. Link after the jump.

For the past week, we’ve been watching clip after clip of the upcoming Super Bowl commercials. Needless to say, the ads are a highlight of the game.

But the public relations industry is also excited for the event. The big game is not just a platform for creative advertisements, but for all of the PR and marketing that surrounds the broadcast at the game and elsewhere.

“For PR practitioners, there are several avenues to consider when thinking of ways to work with your clients around the Super Bowl,” Lisa Zlotnick, Lippe Taylor‘s VP of media told us in an email.

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Roll Call: Eastman Kodak, Euro RSCG, Warschawski, and more

Photo: Reuters

Kodak chief comms officer Gerard Meuchner has stepped down from his post, The Wall Street Journal reports. A number of people have left the company, including three directors, as the company tries to sell or license some of its patents in the hopes of avoiding a bankruptcy filing. Kodak has been downgraded by Moody’s and the stock price was below 50 cents yesterday. Meuchner joined Kodak in 2000. It’s unclear where he’s heading.

Euro RSCG Worldwide PR has promoted Dalton Dorné to CMO of the firm. Dorné has been with the firm for four years, most recently serving as regional marketing director of Euro RSCG Asia Pacific in Singapore. In this new role, Dorné will launch the ERWW PR Marketing Council and serve as chief of staff to CEO Marian Salzman.

Matthew Henson has rejoined GolinHarris as executive director leading a number of accounts across the corporate communications space. He’ll be based in Boston but reporting to to Jennifer Cohan, MD in New York. Henson was with GH for nearly 10 years before leaving in 2009 to join Monster.

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Spin the Agencies of Record

Warschawski, a branding, PR, and advertising agency, has been chosen to strengthen the presence of Presence Switzerland and ThinkSwiss here in the U.S. Presence Switzerland is the Swiss outreach organization and ThinkSwiss is its U.S. program, which handles activities and events. In addition to other comms duties, Warchawski will help with a revamped website.

Syndicate Media Group has been chosen as AOR to launch Caliche Rum, a white rum produced by rum maker Roberto Serrallés and hospitality businessman (and Cindy Crawford hubby) Rande Gerber. The firm will work on social media strategy, events and sponsorships, partnerships, and more. Caliche Rum will launch during the first quarter of 2012 in Miami, Los Angeles, New York, Dallas, and Chicago.

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