Affect has added e+CancerCare, an operator of outpatient cancer treatment centers, to its roster of clients. The firm will create a campaign to build awareness for the company’s nationwide network of centers and its community health programs. The firm will also raise the company’s profile with business and trade media.
Posts Tagged ‘Warschawski’
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Rbb Public Relations has added two clients to its roster. PriceTravel, a Mexican online and wholesale travel company, has chosen the firm for media outreach and outreach to consumers in Mexico and Colombia. The company would also like to reach travel trade audiences around the world. And DubLi.com, an online shopping and entertainment community has selected rbb as AOR for outreach to consumers in the U.S. and beyond.
Smart Technologies, makers of the Smart Board interactive whiteboard, is seeking an agency to handle the part of its marketing efforts focused on branding in North America, Russia, Western Europe, India, and Australia. [via]
The Telegraph is reporting that Pippa Middleton, sassy sis to the Duchess of Cambridge Kate Middleton, has consulted with David Wynne-Morgan about protecting and repairing her reputation. Wynne-Morgan is a consultant with Bell Pottinger. Middleton ran into trouble recently when she was seen with a man police thought was brandishing a gun while she was in Paris for a party. Word is Pippa is thinking of moving to New York since she’ll be here promoting a book.
Sur La Table, which sells all things cooking-related, has chosen M Booth as its AOR. The 40-year-old store is seeking more media coverage and brand recognition. M Booth SVP Jennifer Teitler will lead strategy on the account.
Baltimore-based Warschawski has been chosen to participate in Subaru’s “Work Play Love” tour, a springtime initiative that will take the automaker to companies they they’ve determined promote a good work-life balance. The firm doesn’t work with Subaru.
“Our ‘Work Play Love’ tour is a recognition of those efforts and an invitation to come out and play,” said Subaru’s promotions and sponsorships manager, Todd Lawrence, in a statement.
CTP, the Boston-based PR and advertising agency formerly known as Conover Tuttle Pace, has added three clients to its PR roster. The firm will serve as the North American AOR for Objet, an international 3D printer company. Also in the tech practice, the firm has been chosen to provide interactive services to Red Bend Software, a mobile software management company. And the firm is the AOR for the Ocean Edge Resort & Golf Club in Cape Cod. In addition to a new name and new clients, CTP is also introducing a new website and logo (left). The firm says it had “double-digit growth in sales and income” in 2011 and its staff grew 30 percent.
The Topps Company, makers of the collectible baseball trading cards, has chosen Warschawski for PR and marketing services. The firm will help with the launch of this year’s gold series of baseball cards that celebrate “Golden Moments,” young players, and more. Topps also makes cards for the NFL, the English Premiere League, the Garbage Pail Kids (ha!), and other groups.
For the past week, we’ve been watching clip after clip of the upcoming Super Bowl commercials. Needless to say, the ads are a highlight of the game.
But the public relations industry is also excited for the event. The big game is not just a platform for creative advertisements, but for all of the PR and marketing that surrounds the broadcast at the game and elsewhere.
Kodak chief comms officer Gerard Meuchner has stepped down from his post, The Wall Street Journal reports. A number of people have left the company, including three directors, as the company tries to sell or license some of its patents in the hopes of avoiding a bankruptcy filing. Kodak has been downgraded by Moody’s and the stock price was below 50 cents yesterday. Meuchner joined Kodak in 2000. It’s unclear where he’s heading.
Euro RSCG Worldwide PR has promoted Dalton Dorné to CMO of the firm. Dorné has been with the firm for four years, most recently serving as regional marketing director of Euro RSCG Asia Pacific in Singapore. In this new role, Dorné will launch the ERWW PR Marketing Council and serve as chief of staff to CEO Marian Salzman.
Matthew Henson has rejoined GolinHarris as executive director leading a number of accounts across the corporate communications space. He’ll be based in Boston but reporting to to Jennifer Cohan, MD in New York. Henson was with GH for nearly 10 years before leaving in 2009 to join Monster.
Warschawski, a branding, PR, and advertising agency, has been chosen to strengthen the presence of Presence Switzerland and ThinkSwiss here in the U.S. Presence Switzerland is the Swiss outreach organization and ThinkSwiss is its U.S. program, which handles activities and events. In addition to other comms duties, Warchawski will help with a revamped website.
Syndicate Media Group has been chosen as AOR to launch Caliche Rum, a white rum produced by rum maker Roberto Serrallés and hospitality businessman (and Cindy Crawford hubby) Rande Gerber. The firm will work on social media strategy, events and sponsorships, partnerships, and more. Caliche Rum will launch during the first quarter of 2012 in Miami, Los Angeles, New York, Dallas, and Chicago.