— Wimbledon (@Wimbledon) June 25, 2014
The World Cup isn’t the only major sports tournament happening right now. Yes, folks, Wimbledon is here! It’s that time of year when your favorite tennis stars pull out their best white outfits and head to the majestic grass of London.
While this is the most prestigious tennis tournament of the year, for some sports brands, the Grand Slam event is falling out of favor. Back in 1963, the tournament decreed that players should come to the court dressed “predominantly in white.” Then in 1995, they said players should be “almost all in white.” Now this year, they’ve ruled that headbands, underwear and other accessories should also be white. So in case you don’t get it — white.
The uniform crackdown began last year when Roger Federer was told not to show up again with a pair of Nikes that had orange soles. At the time, a spokesperson for the tournament said that Federer, one of the greatest player of all time, was one of those who committed “minor infringements who were advised to make changes for the next round.”
This year, officials are making it ironclad, even discouraging brand logos on garments. You know sports companies are not happy about this.