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Posts Tagged ‘Wolff Olins’

Great Holiday Cards from PR Firms

Like the rest of you, we’ve received quite a few holiday-themed e-cards from various firms and individuals over the past two weeks. We’d like to highlight a few that stood out (listed in no particular order, because you know we don’t play favorites):

Oh, and apologies to everyone we left out—our number one New Year’s resolution is “re-organize your inbox!!!”


  • Wolff Olins’s nicely animated New Year’s resolutions card
  • CRT/Tanaka’s “Inspired by You” video, which uses human silhouettes to spell themes
  • APCO Worldwide’s clip featuring “Thank You” messages from around the world
  • Jack Morton’s “What I’m Looking Forward to in 2013Pinterest page featuring original art inspired by optimistic New Year’s suggestions
  • Cision PR’s “Cringe Worthy Moments” reviewing some of the year’s PR fails
  • TriplePoint’s musical, hip and awkward “Happy Holidays
  • Here’s an interesting one that’s more of a year-in-review: Waggener Edstrom’s “Go Native” city guide celebrating another year of “favorite local experiences” in cities around the world.
  • We also want to take a brief moment to recognize Havas PR’s “12 Days of Havas” giving initiative, created in coordination with #GivingTuesday.
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Smithsonian Revamping Its Stuffy Brand

How does one re-brand an august institution like a classical museum–a “product” that is stuffy by its very nature?

The Smithsonian Institution is an extremely popular destination for anyone visiting in the Washington, D.C. area, but the folks in charge clearly felt like they needed to increase their appeal—which is why they decided to hire Wolff Olins to help create the first ad campaign in the institution’s 166-year history.

The Smithsonian’s 19 individual museums and galleries are some of the best-known and most popular in the country. In fact, we wonder if one can even call oneself a true American without at least one visit to the Air and Space Museum! So what changed? The new move started with two dreaded words: user feedback.

The terms most often used to describe the Smithsonian in a study commissioned by the institution two years ago apparently included “boring” and “intimidating,” so organizers decided to spend a couple million bucks (with the help of Target) on a brand strategy and subsequent ad campaign, now set to appear in America’s largest cities this fall.

The most interesting thing about this project to us is that it wasn’t designed strictly to increase attendance—the numbers for 2012 are already better than last year’s, with total visitors expected to reach 30 million by year’s end. What the Smithsonian wants is, to put it bluntly, an image makeover.

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