PepsiCo‘s Women’s Inspiration Network (WIN) will be at SXSW to capture footage and talk about digital trends with female influencers. WIN is also sponsoring the Digitini 2011: Women’s Inspiration Awards at the conference.
“It’s about engaging women, being informative and fun,” said Jamie Stein, director of digital initiatives at PepsiCo, which launched WIN at the Social Media Week conference last month. WIN offers video content (Stein says they’re “open to other formats as well”) on issues of importance to women. According to Stein, female-targeted initiatives have been executed on a brand-level in the past, but now PepsiCo has taken it to the corporate and cross-brand level.