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Posts Tagged ‘Women’s Running’

Pitch Your Gear and Clothing Clients to Women’s Running

Women’s Running is the go-to mag for gals seeking advice on gear, training, health and nutrition. Unlike a lot of running mags, this one doesn’t emphasize elite athletes, but tries to provide stories relevant to its community. Luckily for PR pros, editors look to publicists for their Web content, gear and apparel sections.

“We really rely on [publicists] to keep us abreast of trends and new products. Special interest stories from their clients are great, as well,” said editor in chief Jessica Sebor. “We also like to receive pitches from race directors about races, running vacations or camps.”

Read more in How To Pitch: Women’s Running. [subscription required]

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Race to Pitch ‘Women’s Running’

Once Her Sports+ Fitness, Women’s Running rebranded in January 2009 to focus on the athletic activity that 90 percent of its readers said it partakes in.

Now editor-in-chief Jessica Sebor says the magazine is the only running magazine for women, providing advice and info about health, nutrition, and, of course, exercise.

In this “How to Pitch for PR feature,” we have tips for pitching Women’s Running. For instance, “We really rely on [publicists] to keep us abreast of trends and new products,” says Sebor.

For more details, click here. [sub req'd]