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Posts Tagged ‘Worldcom Public Relations Group’

Survey: Business Is Up To Start 2012

Worldcom Public Relations Group, the international network of independent firms, has conducted a survey of its members (independent firms), finding that new business is trending upward in the new year.

More than 100 respondents (Worldcom has 107 member firms in 46 countries) from all regions around the world participated in the poll. Firms polled work with clients of all sizes. The survey was conducted in December 2011.

The research found that about two-thirds (67 percent) of respondents were reporting better business results for the beginning of 2012 versus 2011. And 76 percent said they have hired or plan to hire in Q1 2012 to manage the new business that has been rolling in. Nearly two-thirds (64 percent) also said that the end of 2011 experienced a spike in business.

Is this what you’re seeing? After the jump, to add another voice to the conversation, we have a clip of WPP head Martin Sorrell talking to Bloomberg from CES about the prospects for this year; with the election, the Olympics, and other events, he thinks 2012 looks better than 2013, with expectations for four percent growth.

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Mediabistro Job Fair

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Worldcom Execs: Outreach In Europe Must Have a Local Touch

Besides a discussion about the virtues of being part of a network, visiting European Worldcom Public Relations Group executives — Worldcom EMEA chair and MD at Munich-based HBI Helga Bailey GmbH, Corinna Voss; Imma Folch, Worldcom EMEA marketing chair and CEO of Barcelona-based LF Channel S.L.; and Patrik Schober, the network’s member recruitment chair and managing partner at Prague-based PRAM Consultingalso spent a lot of time during our one-on-one discussing the EMEA landscape.

According to Voss, “Africa has a lot of potential,” with countries like Angola, which has a wealth of resources, providing a great deal of opportunity like that seen in the Asia-Pacific region.

And while parts of the EMEA region are untraveled territory for many, there are similarities that will help firms that are new to the region carve out a path.

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Worldcom Execs Discuss The Network Benefits

“…If at any moment in time you feel that Spain becomes attractive, you can say to the lead agency, ‘Can you call your guys in Spain?” says Worldcom EMEA chair Corinna Voss.

As posted this morning on Twitter (if you’re not following us, @PRNewser), I had the chance to meet one-on-one this morning with three visiting execs from the Worldcom Public Relations Group‘s EMEA arm: Imma Folch, Worldcom EMEA marketing chair and CEO of Barcelona-based LF Channel S.L.; Patrik Schober, the network’s member recruitment chair and managing partner at Prague-based PRAM Consulting; and Voss, who is also an MD at HBI Helga Bailey GmbH, based in Munich, Germany.

Worldcom is a network of independent firms with more than 100 offices that span around the world. Voss, Folch, and Schober represent a diverse region that encompasses dozens of languages, cultures, and hundreds of millions of people. (The other two Worldcom regions are Asia-Pacific, and the Americas.) And the number keeps rising. Last year, a firm in Istanbul was added to the mix, and soon a South African firm will be joining.

Many PR firms operate globally, whether it’s a firm that opens up an office overseas, an agency that partners with or takes a stake in a firm based in a geographic location of interest, or a network like Worldcom where each firm is independent. The visiting Worldcom execs discussed why the network path they’ve laid out is best.

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Study: PR Gets Higher Marks Than Advertising for Social Media Use

A survey done jointly by Worldcom Public Relations Group and the Transworld Advertising Agency Network (TAAN) found both PR practitioners and advertising specialists think that PR is making better use of social media.

Both organizations are agency networks, and the two networks are unrelated. Worldcom agency members include Linhart Public Relations, M. Silver Associates, and Padilla Speer Beardsley. Members of TAAN include Bailey Gardiner, Krome Communications, and Pure. Twenty-five principals from each network responded to the survey. Elizabeth Sosnow, MD at BlissPR, also a Worldcom member, conducted the survey.

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Roll Call: Omnicom; GolinHarris; Worldcom; and more

Rita Rodriguez has been named EVP of Omnicom Group. In the newly created position, she will lead agency integration and innovation for PepsiCo. Previously, Rodriguez was CEO of Imagination, an experiential comms company.

GolinHarris has promoted Paul Patella to SVP of the corporate practice group in New York. He will provide corporate reputation counsel and media relations expertise to clients including Dow Chemical Company and MetLife.

David Grossman has been named president of Worldcom University, the redesigned education center for the Worldcom Public Relations Group. Worldcom University will be the learning center for the 1,800 employees at the group’s 107 partner firms internationally. Read more