A Wall Street Journal article that claims Mac users are purposely getting pricier Orbitz recommendations drove Orbitz into response overdrive, with CEO Barney Harford backtracking a bit on what the paper said had been confirmed by company execs during a CNN interview.

“Orbitz executives confirmed that the company is experimenting with showing different hotel offers to Mac and PC visitors, but said the company isn’t showing the same room to different users at different prices,” the WSJ writes.

“Orbitz first confirmed Mac users’ preferences in October and began working them into the complicated mix of factors that determine its search results,” the story continues.

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WSJ., the Wall Street Journal‘s lifestyle magazine will produce nine issues in 2011, starting in March. The magazine will add another issue in 2012. This year, WSJ. published six issues.

Dow Jones & Company puts the magazine’s circulation at more than 1.6 million around the world, reaching subscribers, newsstand purchasers of WSJ Weekend (whoever you are), The Wall Street Journal Europe, and The Wall Street Journal Asia.

The magazine, which launched in 2008, focuses on a range of issues including finance, travel, and philanthropy. The next issue will appear this Saturday, October 23.