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Posts Tagged ‘X-Men’

Magneto Killed JFK (According to This New X-Men Promo Campaign)

Well here’s a ballsy move: a new multimedia campaign to promote the upcoming X-Men sequel Days of Future Past gives us the GTFO headline “JFK and the mutant conspiracy” and a ”trailer” explaining how bad guy Magneto was responsible for the President’s assassination 50 years ago last week:

The big-budget stunt plays off both the media coverage of the event’s anniversary and the conspiracy theories that a majority of Americans still believe.

But it also risks stirring a little outrage by exploiting a national tragedy that inspires powerful feelings in people who weren’t even alive in 1963.

It’s certainly thorough.

From the clip, here’s Magneto standing on the grassy knoll and using his mutant powers to manipulate the infamous “single bullet” that killed Kennedy:

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Marvel Comics Will Be Your King of All Media

Among the many “thought leaders”, “social media influencers” and hopeful startup owners attending this year’s South by Southwest Interactive Festival, one very established brand stood out: Marvel Comics.

Marvel owns some of the hottest movie properties around, but Hollywood blockbusters aren’t enough to preserve the brand in an era of diminishing returns for all corners of the publishing world. So what does Marvel plan to do to expand? Quite a bit, actually.

First, the company offered free digital versions of the first issues of top titles like X-Men, The Avengers and The Fantastic Four for a limited period ending today (hint hint). The purpose of this move was to familiarize more people with the beginnings of these timeless stories, but as an added bonus they may help everyone forget the terrible casting of Jessica Alba as Mrs. Fantastic. The rest of Marvel’s brand reinforcement (don’t say “rebranding”) strategy also focuses heavily on the digital sphere: The biggest single step forward may be the launch of the Marvel Unlimited app, a tool to help mobile fans read their favorites without having to worry about the stupid Flash player screwing everything up. Calls to action? Check. User friendly? Check.

Marvel also has some unique digital-only projects in the works.

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