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Posts Tagged ‘XYDO’

Spin the Agencies of Record

MWW Group has added three clients to its roster: The Museum of Mathematics, which will open in New York in 2012; Latinum Network, which works to connect brands with the U.S. Hispanic market; and StarGreetz, which uses the voices and images of celebrities in online and mobile messaging, like voice mail and viral video.

Tara Ink, which specializes in promotions for high-end luxury brands, has added eight new clients to its roster. Among them, The Plum Network, which is launching Plum Miami magazine; Poko Pano, a Brazilian beachwear company that will be showing at Mercedes-Benz Fashion Week Swim 2012; Cosmo Summer Splash 2011, the annual fashion show that will take place on July 14; and Haven, a new gastro-lounge on Miami’s Lincoln Road.

Puradyn Filter Technologies, an oil filtration system manufacturer, has chosen Monarch Communications for PR targeting potential investors and consumers.

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Tools Round Up: mPact, XYDO, and TweetDeck

Today, mBlast has launched a free version of its mPact application, which determines the 10 most influential people across social media, news sites, and other online channels in particular categories. So, according to the press release, its tool doesn’t just give a “generic” score like “other first-generation ‘influencer’ tools.” We wonder who they could be talking about. Users can upgrade from the free version to mPACT Pro.

XYDO, a social news site that organizes news based on what’s being shared across Facebook, Twitter, and a user’s social graph, launches today. Mashable has a review here.

As we mentioned briefly yesterday, Twitter is acquiring TweetDeck for between $40 million and $50 million. PC Magazine suspects that Twitter wants to gain greater control of its apps. And our AllTwitter colleagues question what Twitter will do with the app. “Twitter doesn’t really care about owning TweetDeck. They only care about Ubermedia not owning it,” the site says.