When was the last time you heard the term “hiring boom” anywhere, in any context? It’s been forever, right? Well here come perks like foosball tables, free cappuccino, and onsite dry cleaning again, because we here in the San Francisco Bay Area are at the center of a tech jobs boom, according to USA Today.

If you are a tech pro, you can name your price, the story says. How’s this for enticement? At Zynga, “We have no formal policy for exempt employees. Our vacation policy is ‘please rest and take some days off.’”

Could some of this good fortune open up opportunities for the PR and marketing space?

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