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Posts Tagged ‘Zeno Group’

Spin the Agencies of Record

The Holmes Report says World Gold Council is looking at five firms for work in international marketing including the U.K., U.S., and Switzerland. The account is valued in the seven-figure range. The new search doesn’t impact the organization’s relationship with MSLGroup, which has been its global AOR since 2009. That account is also valued in the seven-figure range.

The Jeffrey Group has added Bayer and Johnson & Johnson to its roster out of Brazil. The firm had been providing Johnson & Johnson’s with services for its oral care and corporate comms divisions and now adds OTC and women’s health. The firm had been helping Bayer CropScience and Bayer’s corp comms and HealthCare groups, now adding a customer relations program. The firm will expand the 40 Sao Paulo-based staffers working on the account.

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PRWeek Award Winners Announced

PRWeek held its annual awards gala in New York last night. Among the winners: Ketchum West and Mattel/Barbie for Campaign of the Year; Zeno Group for Agency of the Year; and Euro RSCG Worldwide PR‘s Marian Salzman for PR Professional of the Year.

In its Agency of the Year write-up, PRWeek says Zeno Group had 16 percent revenue growth for the year ending September 30, 2010, clients including Tropicana and Sears, programs to show appreciation for its staff, and a dozen new hires, including CEO Barby Siegel from Edelman.

There were 80 judges for this year’s awards. Cargill corporate VP of corporate affairs Mike Fernandez served as the chair. Congrats to all the winners! Complete list here.

Roll Call: Bolger Moves to B-M; Wadler Joins Zeno Group; and more

David Bolger has joined Burson-Marsteller as MD of the firm’s U.S. public affairs practice. Bolger will be based in Washington D.C. and reporting to U.S. public affairs practice chair Mike Lake. Previously, Bolger was president of Executive Briefing, a consulting firm specializing in strategic comms, crisis management, media relations, and public policy communications counsel for U.S. and E.U. organizations.

Ame Wadler has joined Zeno Group as MD of health, strategic planning based in the New York office. She will focus on expanding the firm’s health practice, which has a list of clients including AstraZeneca and Symbicort. Previously, she was EVP and chief management officer at MWW Group. Read more

Marx Joins Zeno Group as SVP

Kristen Marx has joined the Chicago office of Zeno Group as SVP. Marx will work to expand the firm’s consumer practice and provide strategic guidance and management for existing clients including Tropicana Trop50 and Craftsman. Previously, Marx was a member of the Ketchum staff, working with Kimberly-Clark Family Care brands among other clients.

CBS “The Early Show” Producer Bob Bicknell Heads to Zeno Group

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Edelman subsidiary Zeno Group has hired CBS News vet Bob Bicknell as national media director.

Bicknell, who had been with CBS News for ten years, was most recently senior producer and managing editor for CBS’ “The Early Show.” He told PRNewser today he made the move because “I wasn’t having the fun I had in earlier years” doing TV news, and that it “really felt right.”

“What made this attractive to me and me attractive to Zeno Group is I get how TV works,” he said. “That’s not to say I’ll promise I’ll get everyone on TV. But I know what works on TV. I can tell my clients, ‘No, I wouldn’t run that.’”

Bicknell’s first day was this past Monday. His career also includes stints at NY1 and Fox-TV.

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