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Posts Tagged ‘Zito Partners’

Roll Call: Full Picture, PR Works International and More

Full Picture has promoted Nicole Esposito chief business development officer. Nicole has been with Full Picture since its inception overseeing the public relations divisions in both New York and Los Angeles for long-time clients such as Victoria¹s Secret, Revlon, vitaminwater, Frederic Fekkai and Victoria’s Secret Pink. In her new role as chief business development officer, Esposito will be responsible for spearheading new business initiatives across all divisions of the company. She will still provide creative and strategic public relations guidance for the PR division but overall, her main focus will be to usher in a new era of growth for Full Picture.(Release)

PR Works International, an L.A. and London-based corporate agency, has hired Melody Monfreda as director of international film publicity. Monfreda, an entertainment industry vet, has an extensive resume including international promotion for the “Twilight” movies. She will oversee the organization’s offices in London and Rome, coordinating with the L.A. office to run “international film campaigns, tours, film festivals and corporate campaigns”. She will report directly to founder and CEO Alyson Dewar. (THR)

The Paper and Paper-based Packaging Board announced the appointment of Mary Anne Hansan as executive director of the Paper Check-off program. Hansan is a seasoned marketing and communications veteran who has overseen industry marketing initiatives for diverse industry categories including flowers, plastics and most recently canned tuna. As executive director of the Paper and Packaging Program, Hansan is responsible for leading campaign strategy and the development of an integrated communications campaign which will highlight the positive attributes of paper and paper-based packaging as well as the industry’s environmentally-responsible practices. She will report directly to the program Board and its officers. Hansan began her career working for advertising agencies in the metropolitan Washington, DC area before taking positions with major trade associations such as the Society of American Florists, the American Plastics Council and the American Chemistry Council. She served as vice president for the National Fisheries Institute since 2007 where she implemented a $20 million dollar marketing campaign on behalf of the major U.S. canned tuna brands. (Release)

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Ketchum Partners with Zito to Launch Financial Communications Service

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New Jersey’s Zito Partners has partnered with Ketchum to create a “strategic alliance” offering specifically targeted at financial institutions and other organizations looking for help on related communications fronts.

Ketchum Zito Financial will combine Zito’s collective expertise with that of the Ketchum financial communications practice to offer very specific services related to:

  • Board issues (composition, investigations, share prices)
  • Transactions (mergers, IPOs, etc.)
  • Earnings Reports (and related messaging strategies)
  • Research (studies/surveys relevant to investors)
  • Media Relations

Founder Bob Zito brings a history to the role: before starting the firm, he served as EVP of the New York Stock Exchange and a member of its management committee. Previous positions include VP of corporate communications at Sony and CCO at Bristol-Meyers Squibb.

He also happens to be a former Ketchum client–a fact that might, in part, explain the ease with which this partnership developed.

Roll Call: Ogilvy PR, Resolute Consulting, Dealer.com, and More

Ogilvy PR has hired Rebecca Davis to serve as EVP of the 360 Digital Influence practice in Washington D.C. Previously, she worked at Discovery Communications where she developed digital and brand strategies for the U.S. networks.

Christal Goetz joins APCO Worldwide as SVP and a member of the firm’s leadership team for the global online and creative practice. Goetz joins from New Media Strategies where she built the firm’s corporate practice.

Resolute Consulting has announced three promotions. Anne-Marie St. Germaine, previously chief creative officer, is now MD and leads the public-private partnership and infrastructure practice. John McGovern has moved from VP to EVP. He has led the firm’s corporate, financial, and legal comms practice since joining in 2007. And Jim Soreng has been promoted to VP from SAE. He has a specialty in advocacy campaigns.

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Roll Call: ‘W,’ MWW (Again), Disney, and More

W magazine has named its first-ever executive director of creative services and marketing, Ed Romaine, starting August 16. He was previously the director of integrated marketing at Elle. [via FishbowlNY]

MWW Group (which has been doing a lot of hiring lately) has brought on Traci Carpenter as its director of speechwriting and content, a new position. Carpenter has previously served as senior speechwriter for President Bill Clinton, the William J. Clinton Foundation, and New York Governor Andrew Cuomo.

Kathryn Kranhold has joined the Walt Disney Co. as SVP of corp comms. She was previously at Brunswick Group working with clients on crisis, litigation, and financial issues and was once a reporter at the Wall Street Journal. She’s reporting to Zenia Mucha, Disney’s EVP of corporate communications. [via Variety]

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Roll Call: Edelman, NBC Entertainment, MWW, and More

Leon Li has been named director of Edelman‘s public affairs practice in China. Li has previously worked for the Chinese Ministry of Commerce, the Chinese embassy in Argentina, and at private banks, including the Bank of East Asia.

Richard Licata has resigned as VP of corporate communications at Showtime Networks and joined NBC Entertainment as EVP of communications, a new position. He had been with Showtime for four years. In his new position, he’ll be working under chairman Robert Greenblatt, who was also at Showtime until January. [via The Wrap]

Ephraim Cohen has joined MWW Group as EVP of technology and digital content, leading the firm’s global practice. Cohen was previously the founder of The Fortex Group and served as EVP and GM of technology at Edelman.

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