Zumba Fitness, the dance/exercise program with a Latin flare that will also prepare you for the unexpected dance-off, has chosen MWW Group as its AOR.

The account will be handled by the firm’s health and fitness practice, which also has experience with brands like Gold’s Gym. The work will include various programs to spread the word about the company’s different offerings, including DVDs, clothing, games for Playstation and the Wii.