TechCrunch on The 10 Words They’d Love to See Banned From Press Releases

TechCrunch wrote another PR link-bait post, and we’re happy to take the bait. This time, it’s Robin Wauters, who sounds off on “10 Words I Would Love To See Banned From Press Releases.” Here is an excerpt from one of the press releases that led to Wauters’ post:

Delve Networks, a leading provider of video platforms, announces a strategic relationship with Akamai Technologies, Inc. (Nasdaq: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, that will enable Delve to offer customers a comprehensive and innovative video publishing solution that includes video management and delivery including support of next generation variable bit rate streaming technologies.

As PRNewser reported back in April, David Meerman Scott has in a sense already done TechCruch’s work for them. Scott recently analyzed all 711,123 press releases distributed by the major wire services in 2008 and came up with the top ten most used buzzwords. There are some words that made both lists: leverage and leading are two of them.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.