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Teens Haven’t Really Abandoned Facebook

Yes, your 13-year-old cousin is totally over Facebook. Yes, she wrote about that fact on Mashable. But that doesn’t mean that you should sell all the stock you bought last year. More importantly, it doesn’t mean that your clients should stop paying you to manage their pages.

Slate offers a counterpoint because that’s what they do, noting that, while none of the author’s friends are on Facebook, she supposedly fears getting in trouble for unflattering pictures that her older acquaintances post on their timelines. And seventh graders never imitate their elders.

For the two hundredth time, Facebook isn’t going anywhere. More than 40% of Americans still check it every single day. Mark Zuckerberg says that the site’s teen membership has held steady over the past couple of years; if you don’t believe him, the latest Pew Research study found that it’s still far and away the most popular social network, no matter how much Yahoo paid for Tumblr.

You already know how this story ends, but we’ll clarify. All this little bit of citizen journalism means is that Facebook is not, and never really was, the be-all-end-all of social media promotions—and you’ll need more than a timeline post to win the attention of the youngest generation.

That’s it. Moving along…

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