The 36,000 Page RFP Submission? It Exists, Says WPP’s Sorrell

There are many gripes agencies have with the RFP process. One of the main ones being that they take up so much non-billable time. WPP CEO Martin Sorrell wishes agencies would get paid for their submissions, but knows it’s just not going to happen.

“The RFP [request for proposal] process is still a long process and it’s all for free. WPP has participated in a pitch for a piece of work recently invoicing four major groups all for [no cost to the prospect] and in one global pitch recently we delivered a 36,000 page document,” he said at a recent PR conference in London.

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