The Ticker: Tales from Mets PR, Army PR Tactics, Are Retainers Best?

NY Daily News: In 30th year as P.R. man for Mets, Jay Horwitz shares Amazin’ memories

WSJ: Army Deploys Old Tactic in PR War

PRWeek: Are fixed monthly retainers the best billing option for PR agencies?

NYTimes: Newsweek’s Journalism of Fourth and Long

MediaPost: Newspaper Revenues Plunge 28% in Q1, Online Falling Too

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.