You know your campaign is a success when it tops lists, is talked about for a year, and warrants its own sequel.
Here’s Volkswagen’s teaser for its next Super Bowl ad, which plays off of the Star Wars theme of the wildly successful young Vader ad from last year. There’s also a social media component: an invite going out on the 27th for those who follow the company on social media.
[via Business Insider]
- GM Recalls 8.2 Million More Cars for Potential Safety Issues
- #PRFail: Honda Falls Asleep at the Wheel Joking About Narcolepsy
- Brilliant Volkswagen PSA Proves to Theater Full of People Why Texting and Driving Kills
- BAD PR: John Oliver's GM Parody Highlights Real, Disturbing Details of Internal Company Practices