You know your campaign is a success when it tops lists, is talked about for a year, and warrants its own sequel.
Here’s Volkswagen’s teaser for its next Super Bowl ad, which plays off of the Star Wars theme of the wildly successful young Vader ad from last year. There’s also a social media component: an invite going out on the 27th for those who follow the company on social media.
Chewbacca dog!
[via Business Insider]
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