TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Weather Channel Is ‘Branding’ Storms Now

As we walked through the light (so far) snow on our way to the office this morning, we wondered: who named this supposed superstorm “Nemo” in the first place? Of course we all know that hurricanes have names, but winter blizzards?

Thanks to the sharp folks at Mental Floss, we have our answer: It’s all part of a slick branding scheme by The Weather Channel. Last November, the channel announced its plan to name winter storms in order to “raise awareness”, “[make] it much easier to follow a weather system’s progress” on social media…and create hashtag alerts that all lead back to The Weather Channel’s own content.

Smart, you guys. Very smart. We love how TWC “reserved” classic names like Brutus, Iago, Gandolf* and Yogi for the 2012-13 storm crop. Someone has a sense of humor–but it’s not the good people at the National Weather Service, who are totally not on board with this whole “branding the storms” deal (because they can’t stand TWC getting all the attention).

And here we figured it was all part of Disney’s plan to convince everyone in the Northeast to stay inside and re-watch Pixar movies this weekend…

*We’re not even Tolkein dorks and we knew that Gandalf’s name does NOT include an “o”. Come on!

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!