TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

‘TIME’ Cover Generates Discussion Without the Backlash

The TIME magazine cover of 26-year-old mom Jamie Lynne Grumet breastfeeding her three-year-old son has sparked literally hundreds of media stories discussing both the photo itself and the issue it addresses “attachment parenting.” But unlike so many other public conversations, this one appears to be generating actual discussion rather than devolving into vitriol and backlash.

Some notable names, like Alyssa Milano, questioned TIME‘s decision to use the photo. Other readers and organizations used the cover as a means to discuss parenting issues. Experts are using it as a way to dole out advice. Ad Age reports that advertisers, who weren’t warned about the cover, haven’t complained about being included. The magazine also says it sold more online subscriptions yesterday than all of last week. Even Gawker has something nice to say about Gumet after she appeared on the Today show this morning.

Certainly, there are some who may have gotten unnecessarily fired up. But for the most part, it seems like the cover did what it was supposed to do: start a conversation and generate publicity and sales for the magazine. Now we have to actually read the cover story.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!