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Toyota Asks ABC News For Retraction and Apology

toyota-dealer.jpg

Toyota is continuing its attack on an ABC News segment by Brian Ross that contained faulty reporting when showing how Toyota cars could produce unintended acceleration.

Gawker posted a copy of a letter to ABC News President David Westin from Toyota’s general counsel, which demands a retraction and apology.

The letter ends with the following statement: “Toyota reserves the right to take any and every appropriate step to protect and defend the reputation of our company and its products from irresponsible and inaccurate claims.”

Chris Gidez, US Director of Risk Management and Crisis Communication at Hill & Knowlton, told PRNewser recently, “it would be a shame if it [Toyota] did not challenge this reporting.”

UPDATE: TVNewser has ABC News’ response.

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