Spin the Agencies of Record

The Holmes Report says World Gold Council is looking at five firms for work in international marketing including the U.K., U.S., and Switzerland. The account is valued in the seven-figure range. The new search doesn’t impact the organization’s relationship with MSLGroup, which has been its global AOR since 2009. That account is also valued in the seven-figure range.

The Jeffrey Group has added Bayer and Johnson & Johnson to its roster out of Brazil. The firm had been providing Johnson & Johnson’s with services for its oral care and corporate comms divisions and now adds OTC and women’s health. The firm had been helping Bayer CropScience and Bayer’s corp comms and HealthCare groups, now adding a customer relations program. The firm will expand the 40 Sao Paulo-based staffers working on the account.

Unilever has chosen Zeno Group for the Lipton account after a competitive search. The account had previously been handled by Oglivy PR. [via PRWeek]

Widmeyer Communications has added four nonprofits to its roster: Harlem RBI, a youth development group serving 1,000 boys and girls; Leveraging Investments in Creativity, a group for artists looking to make a difference in social and democratic issues; Math for America, which is looking to reach a broader audience; and PENCIL, which looks to partner private companies with public schools in NYC.

Publisher HarperCollins has started a search for a firm to help with internal and external comms in order to move the business in the digital direction, PRWeek reports. The account is worth about $120,000 for one year.

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