TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

United Airlines Issues Agency of Record RFP

united1.jpg

Exclusive: United Airlines has issued an RFP for a PR agency of record, “that will partner with us to further build the United brand,” the company’s Media Relations Manager Robin Urbanski tells PRNewser.

We had heard that United was shopping for PR, but the company declined to comment on whether or not they had issued an RFP when we contacted them several weeks ago, saying only, “We are evaluating how we best use both our internal and external resources.”

Agencies, if you haven’t heard from United, don’t get your hopes up. Urbanski tells PRNewser “agencies have been invited.” The new agency would not be replacing anyone, as Urbanski states, “we currently do not have an AOR.” Asked if they have worked on a project basis with agencies in the past, she said only, “we have always used a combo of internal and external resources.”

Given the company is headquartered in Chicago, it is feasible they would want an agency with a strong local presence, such as Ogilvy PR, Ketchum, Edelman or Golin Harris.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!