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Viagra Becomes a Player in the Online Pharma Game

Viagra has had enough of counterfeit drugs stock blocking its game. Pfizer Inc., the maker of the little blue pill, is making a revolutionary move in the pharmaceutical industry by allowing customers to purchase Viagra pills online via the brand’s website.

This is an effort to curb the illegal and potentially dangerous sales of counterfeit pills claiming to be Viagra, or to be as effective as Viagra. These counterfeits have ruled the digital space with relative impunity and so Pfizer has decided to compete with these cheaper knock-offs on their own turf.

Though the digital transaction will still require an authorized prescription from a doctor, more reserved customers will be spared awkward conversations with their pharmacists—Hi Joe, so got any big plans this weekend?—when procuring the drug.

The public has grown comfortable with purchasing just about anything online, especially if it can save money in a struggling economy. So Viagra, which has lost billions to counterfeiters and claims to be the most counterfeited drug on the planet, must create a powerful digital footprint with its new sales and distribution strategy.

Business is all about supply and demand, and in this public relations contest between Viagra and fraudulent purveyors, we’re guessing trusted brand recognition will prevail over dubious price points with customers. Men are willing to cut financial corners when it comes to many things in their lives, but this isn’t one of them.

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