AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Welch’s Selects Porter Novelli as AOR

Welch’s, known for its grape juice and other Concord grape products, has selected Porter Novelli as its AOR. The firm has created a team in its Boston, New York, and Washington D.C. offices to handle the account. Porter Novelli will also work with the Welch’s advertising AOR, The Via Group, in Portland, ME.

Welch’s conducted a competitive search that began this summer. Jackie Alosso, associate marketing manager of PR and advertising at Welch Foods, Inc. previously told PRNewser that the agencies included in the search were “all proven strategic thinkers and results focused with expertise in health and nutrition, experience in agriculture and high quality food and beverages, and a sensitivity to co-op and / or family ownership structures.”

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!