TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Welch’s Selects Porter Novelli as AOR

Welch’s, known for its grape juice and other Concord grape products, has selected Porter Novelli as its AOR. The firm has created a team in its Boston, New York, and Washington D.C. offices to handle the account. Porter Novelli will also work with the Welch’s advertising AOR, The Via Group, in Portland, ME.

Welch’s conducted a competitive search that began this summer. Jackie Alosso, associate marketing manager of PR and advertising at Welch Foods, Inc. previously told PRNewser that the agencies included in the search were “all proven strategic thinkers and results focused with expertise in health and nutrition, experience in agriculture and high quality food and beverages, and a sensitivity to co-op and / or family ownership structures.”

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!