Welch’s, known for its grape juice and other Concord grape products, has selected Porter Novelli as its AOR. The firm has created a team in its Boston, New York, and Washington D.C. offices to handle the account. Porter Novelli will also work with the Welch’s advertising AOR, The Via Group, in Portland, ME.
Welch’s conducted a competitive search that began this summer. Jackie Alosso, associate marketing manager of PR and advertising at Welch Foods, Inc. previously told PRNewser that the agencies included in the search were “all proven strategic thinkers and results focused with expertise in health and nutrition, experience in agriculture and high quality food and beverages, and a sensitivity to co-op and / or family ownership structures.”