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What Is Google Buzz And What Is Its Impact On PR?

The same thing happened with the launch of Google Buzz as what happened when the company launched Google Wave: a lot of people blabbed on about it without knowing fully what the services are or what they do.

It’s dead on arrival! It will change social networking/email forever! It will kill what is left of my online privacy! These kind of rants were common with both launches.

For those looking to discern the “signal” from the “noise,” we recommend the following posts:

Altimeter Group’s Jeremiah Owyang put together a concise matrix comparing Google Buzz to Facebook, MySpace and Twitter.

Drew Benvie, managing director at agency 33 Digital provides five Google Buzz tips for marketers and PR professionals.

Edelman SVP, Director of Insights for Edelman Digital Steve Rubel has been playing around with the service, and so far doesn’t seem to be impressed. “You can tell this was built by engineers. Google is losing its ways and becoming too complex. If Facebook stays simple they will win,” he said.

We’re also curious to hear your take on Google Buzz so far. Have you been using it? If so, what do you think? If not, what has been keeping you away?

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