TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

What’s Inside Coca-Cola’s Social Media Policy Document?

Coca-Cola Company’s Online Social Media Principles

More and more companies continue to tweak their social media policies – or develop first drafts. Social Media Governance has a database of 114 brand’s social media policies. According to a Deloitte “2009 Ethics and Workplace Survey,” “55% of executives admitted that their companies do not have an official policy for social networks-and 22% would like to use social nets, but don’t know how.”

Today, we get a look at The Coca-Cola Company’s social media policy (embedded above). Noted as one of the “ten principles” of how “Certified Online Spokespeople” should represent the company online: “When in doubt, do not post.”

RELATED: J.Crew’s Internal Blogging Policy Document

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!