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Wine & Social Media Expert Gary Vaynerchuk Developing Virgin America’s Wine Menu

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Gary Vaynerchuk, familiar to many PR pros for his social media prowess and wine expertise, has been hired by airline Virgin America to develop their “new in-flight wine and food menu.”

We did take note that Mr. Vaynerchuk did deploy the overly-used “I’m thrilled” in his press release quote announcing the partnership:

Wine is meant to be enjoyed in a variety of settings and I’m thrilled to be working with Virgin America to give travelers a more varied, upscale food and wine experience at 35,000 feet.

PRNewser interviewed Vaynerchuk at a mediabistro.com panel way back in October 2008, when he declared, “PR as we know it is dead.”

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