Wine & Social Media Expert Gary Vaynerchuk Developing Virgin America’s Wine Menu

Gary Vaynerchuk, familiar to many PR pros for his social media prowess and wine expertise, has been hired by airline Virgin America to develop their “new in-flight wine and food menu.”

We did take note that Mr. Vaynerchuk did deploy the overly-used “I’m thrilled” in his press release quote announcing the partnership:

Wine is meant to be enjoyed in a variety of settings and I’m thrilled to be working with Virgin America to give travelers a more varied, upscale food and wine experience at 35,000 feet.

PRNewser interviewed Vaynerchuk at a mediabistro.com panel way back in October 2008, when he declared, “PR as we know it is dead.”

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