Well, then. That was…something.
Today everyone’s been posting on this OMG WTF PSA created for nonprofit Learn for Life by Australian agency Henry & Aaron, or a couple of guys who turned their talent for weird videos into a career as sponsored content creators. They posted it yesterday and it already has more than a million views.
We’re not quite sure how effective it could be given its ridiculous premise and reliance on blood-and-guts shock value, but virality usually requires a bit of oddity.
In fact, to our eyes it looks like an ad for Henry and Aaron’s own services. In that case, good show.
[H/T Steve Hall at AdRants]
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