“We think paywalls are essential,” [Sorrell] said. “Consumers have to pay for content they value.”
Sorrell goes on to talk about the value of targeted communications and further consolidation in the media industry.
Earlier this week, WPP reported its interim results for 2010, reporting a 2 percent like-for-like growth in the PR and public affairs business for the first six months of the year. WPP’s PR firms include Burson-Marsteller and Hill & Knowlton.
Total pre-tax profits rose 36 percent for the first half of the year to about $380 million.
[Image via MediaWeek]
- Can Mike Bloomberg Really Take on the NRA?
- General Mills: If You 'Like' Cheerios Then You Can Never Sue
- The Ticker: Twitter Threats; Leadership Skills; de Blasio Comms; Yahoo Paydays; Music Festivals
- Get to the Point: IHOP Fires Woman for Customer's Bad Math Skills