WPP’s Sorrell Supports Paywalls

WPP CEO Martin Sorrell spoke with the UK’s MediaWeek about the necessity of paywalls for online media.

“We think paywalls are essential,” [Sorrell] said. “Consumers have to pay for content they value.”

Sorrell goes on to talk about the value of targeted communications and further consolidation in the media industry.

Earlier this week, WPP reported its interim results for 2010, reporting a 2 percent like-for-like growth in the PR and public affairs business for the first six months of the year. WPP’s PR firms include Burson-Marsteller and Hill & Knowlton.

Total pre-tax profits rose 36 percent for the first half of the year to about $380 million.

[Image via MediaWeek]

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.