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WPP’s Sorrell Supports Paywalls

martin sorrell.jpg WPP CEO Martin Sorrell spoke with the UK’s MediaWeek about the necessity of paywalls for online media.

“We think paywalls are essential,” [Sorrell] said. “Consumers have to pay for content they value.”

Sorrell goes on to talk about the value of targeted communications and further consolidation in the media industry.

Earlier this week, WPP reported its interim results for 2010, reporting a 2 percent like-for-like growth in the PR and public affairs business for the first six months of the year. WPP’s PR firms include Burson-Marsteller and Hill & Knowlton.

Total pre-tax profits rose 36 percent for the first half of the year to about $380 million.

[Image via MediaWeek]

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