It’s graduation time and among the many commencement speakers taking the podium at commencement ceremonies across the country is Paul Rand, the CEO and president of Zócalo Group, the Chicago-based word-of-mouth and social media firm.

Rand spoke to graduates at Medill Northwestern University‘s part-time Integrated Marketing Communications program. During his speech, he recommended living a “recommendable” life. We’ve got a snippet above and the full speech after the jump.