33.6 Million Watch Obama on Broadcast Nets
Across the Big Four networks, President Obama’s speech averaged 33.6 million Total Viewers from 9 to 10pm, according to Nielsen overnight ratings.
Most viewers, 10.5 million, watched on CBS. CBS’ coverage got an assist from the lead-in of “NCIS” which drew nearly 18 million viewers. NBC was second with 10.2 million, followed by ABC with 8.4 million and Fox with 4.6 million.
In households, NBC won the 9pm hour as well as the 10pm hour which included the final minutes of Obama’s speech, analysis led by Brian Williams, Gov. Bobby Jindal‘s response and, from about 10:37-11, a repeat of “The Office”.
Final numbers for the speech including cable channels will be out later today.
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Nadine Cheung
Editor, The Job Post
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