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’60 Minutes’ #3 Show for the Week

Thanks to a huge football lead-in — in fact the highest rated broadcast of the NFL season, CBS’ “60 Minutes” was the third most-watched primetime show on TV last week.

17.59 million viewers watched a weepy Rep. John Boehner interviewed by Lesley Stahl; Steve Kroft‘s report on emerging economic powerhouse Brazil and Scott Pelley‘s profile of Dallas Cowboys owner Jerry Jones which led nicely into NBC’s Sunday Night Football matchup between the Cowboys and Eagles — a ratings juggernaut in its own right.

Compared to the same night last year, “60″ was up +6% in households, +9% in A25-54 viewers and +8% in the A18-49 demo.

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!