A New Kind of Fight for CNBC

Having experienced its own ultimate fight this fall with the launch of a cable competitor, CNBC is now devoting an hour to the fastest growing sport in the U.S.: Ultimate Fighting.

Calling it “an unprecedented event” CNBC is taking a look at the business behind the sport. “From Blood Sport to Big Time” looks at the rise of Ultimate Fighting and its effect not just on the sporting world but also on popular culture. CNBC’s Scott Wapner hosts the one-hour documentary which premieres Thursday at 10pmET.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.