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A Quick Sale for ‘Swift Justice.’ Here’s Why

Grace_1.26.jpgNYT’s Brian Stelter, covering the NATPE conference in Las Vegas, writes about the new syndicated show from Nancy Grace and one of the reasons its getting as much national coverage — 90% of the U.S. — ahead of its fall debut:

To ensure “Swift Justice” would find time slots across the country, CBS agreed to so-called barter arrangements, with the syndicator and stations each selling about half of the advertising time on the show.

In formulating the show, “we knew we were going to have a real difficult financial market to deal with,” said John Nogawski, the president of CBS Television Distribution. “We knew only revenue was going to come from a barter arrangement with the station community.”

As for whether hosting both a daily syndicated show would take time from her hosting duties on the #1 program on HLN, CNN Worldwide president Jim Walton isn’t worried:

…at a town hall for employees in Atlanta this month, which Ms. Grace was coincidentally moderating. Mr. Walton said he thought the daytime show would help HLN by raising Ms. Grace’s profile, according to people in the audience. Ms. Grace agreed, saying in an interview that “they are so incredibly different, they’re going to complement each other.”

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