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April Ratings: Saturday Morning Shows

NBC’s Saturday Today show was the top-rated network morning show during April 2009, well ahead of 2nd place Good Morning America, in both Total Viewers and the A25-54 demo.

However ABC and CBS’ Saturday edition of The Early Show grew in Total Viewers year-to-year, while NBC declined. CBS was up the most. In the demo, CBS was flat while NBC and ABC were down.

Total Viewers: NBC: 3,563,000 / ABC: 2,740,000 / CBS: 1,685,000

A25-54 demo rating: NBC: 1.1/8 / ABC: .9/6 / CBS: .5/4

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!