August #’s: Total Day & Prime Vs. 2004

Primetime: FNC almost tripled CNN in August. FNC was up 32% vs. August 2004. CNN was down 19% and MSNBC was down 22% versus a year ago.

Total day: FNC more than doubled CNN. FNC was up 14% vs. August 2004. CNN was down 11% and MSNBC was down 27%.

> Last August was the Democratic National Convention, when CNN’s ratings increased 168% and FNC increased 38% in primetime. These numbers will affect the August comparisons…

MEDIABISTRO EVENTS

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.