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Kirsten Cluthe

Rome Hartman Won’t Be Tweeting Anytime Soon… um, Except For Next Tuesday

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Livening up the Summit next Tuesday will be BBC News executive producer Rome Hartman, who wrote about his aversion to the Twitter phenomenon the other day.

Hartman will jump in as the resident skeptic on Tammy Haddad’s panel, during which some very special guests may make an appearance – via the live Twitter feed.

Remember: Twitter tag #tvnewser

Next Generation Networks

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While Chris and Steve were busy covering Alexis, Joe and Mika this morning, I had the chance to chat with the group of TV execs who will take the stage next Tuesday afternoon to talk about what the networks are doing to engage the next generation. Paul Slavin, Jeff Misenti, Dan Farber, Jonathan Shar, and Joel Schwartzberg are focused on new ideas for the next generation – what is working, what is not, and what can they learn from their audience?

As ABC News’s Paul Slavin pointed out, they are constantly learning. Each new platform that is released causes the audience to segment, which will ultimately affect how content is developed. It is a constant reinforcement that you need to know your audience, he said.

Today’s conversation will carry on at the Summit, and touch on how TV news executives are developing new tactics for audience development, approaching revenue and monetization, and where the opportunities lie within the big media companies, both online and off.

Twitterati at the Summit

On Saturday, Chris wrote about the media’s increased use of Twitter. Today, that sentiment was reinforced when I spoke with Rick Klein, Tammy Haddad, and the rest of the panel who are set to speak on at TVNewser Summit next Tuesday.

The main topic of conversation? Twitter.

Rick said that he is fascinated by the Twitter explosion among TV and political types, and that it has really hit a turning point over the past two weeks. You can bet that everyone at the Summit will be Twittering live, from the audience and the stage. But, more interesting will be the conversation around it – how to take advantage of the social media phenomenon that has become so influential, celebrities are now using it to get around paparazzi. The panel will take on more than Twitter, of course – they’ll also discuss mobile video, live streaming, and announce some cool new tools that will enhance – heck, maybe even improve – the way news is reported.

You can jump in on on the conversation now – use #tvnewser when you post to Twitter.

Tammy Haddad kicks off TVN Summit on March 10

These days, news programming is 24/7, available both online and off, and from a wide variety of sources. There is a lot to talk about in the rapidly changing news industry, and on March 10, we’re going to attempt to cover it all in one afternoon at TVNewser Summit.

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Tammy Haddad is moderating the first, cannot-miss session of the day, and she’ll be joined by a who’s who of early tech adopters: Jim Long, Rachel Sterne, Michael Meyers, and Rick Klein, to chat about new tools of the trade — or, what technology you should employ to research, report, and engage. Tammy is a fantastic host and terrific, funny storyteller, and you will truly enjoy this meeting of the minds next Tuesday.

Haddad will also be a featured guest on the Morning Media Menu this Friday, March 6.

By the way, we understand how busy your schedules are – which is why we’re offering a full refund if you register, then find you cannot attend the Summit due to a breaking news story. Be sure to sign up here, and email us with any questions. We’ll see you on March 10!