TVSpy FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

Tom Brokaw, Roger Mudd Give Back to Their Alma Maters

Veteran newsers Roger Mudd and Tom Brokaw both have announced major pledges to their alma maters:

> NBC’s Brokaw and wife Meredith have established the Tom and Meredith Brokaw Scholarship program with a $100,000 gift to the school from which both graduated (Tom, ’64, and Meredith, ’62), the University of South Dakota.

Scholarships will go to students who graduated from a South Dakota high school and who exemplify the characteristics of America’s “greatest generation”.  The Brokaws are both native South Dakotans, and Tom Brokaw, of course, is the author of the 1998 bestseller The Greatest Generation.

>Former CBS, NBC, and PBS newsman Mudd has donated $4 million to his alma mater, Washington and Lee University, to establish the Roger Mudd Center for the Study of Professional Ethics and to endow a Roger Mudd Professorship in Ethics.  

Mudd is a 1950 graduate of W&L. ”For 60 years,” he says, “I’ve been waiting for a chance to acknowledge Washington and Lee’s gifts to me. Given the state of ethics in our current culture, this seems a fitting time to endow a center for the study of ethics, and my university is its fitting home.”

W&L also serves as home to Mudd’s papers, donated to the school this past May.

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.