In CBS/Time Warner Cable Dispute, CNN’s ‘New Day’ Could Come Out Ahead
With the Time Warner Cable/CBS dispute still not resolved, and no resolution in sight for now (although TWC has extended an olive brand of sorts), CBS programs remain off the air for viewers in New York, Los Angeles and Dallas, among other cities.
New York and Los Angeles are the two largest TV markets, and Dallas is fifth, so the drop is no laughing matter.
In a press release, CBS says that through Sunday its ratings were only down around -1% nationally, but three days is hardly definitive. The true ratings impact will become clear in the week (or weeks, if it drags on) ahead.
For “CBS This Morning,” which has seen strong ratings growth this year, the dispute threatens to stunt the progress the program has made. With millions of people in the top two markets unable to watch “CTM,” it is reasonable to assume that thousands of viewers will be experimenting with other morning shows, particularly if the dispute gets dragged out for an extended period of time.
No other morning show is better poised to try and capture those viewers than CNN’s “New Day.”

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At midnight ET, after multiple temporary extensions, CBS and Time Warner Cable failed to come to terms on a new retransmission consent agreement, and the companies say CBS feeds will be pulled as soon as possible. Showtime, Flix, The Movie Channel and Smithsonian Channel are also being pulled.
“CBS This Morning” co-anchor
New York magazine
On “NBC Nightly News” last night, correspondent
Time Warner Cable and CBS have until 9 AM on Thursday to hammer out a deal to continue carrying the channel, otherwise subscribers of the company will lose access to the broadcast network. The deadline had been Wednesday afternoon, but FCC rules don’t allow blackout during a sweeps period, pushing the deadline to Thursday.
Friday’s edition of “Dateline” was easily the most-watched program on the broadcast networks in primetime for the night, averaging over five million viewers during its two-hour block.





Nadine Cheung
Editor, The Job Post