CNBC

As we noted, CNBC anchors remembered their friend and colleague Mark Haines yesterday. Haines died unexpectedly a year ago.

On her CNN program, Erin Burnett, who spent more than five years next to Haines at the CNBC anchor desk, delivered a heartfelt remembrance of her former colleague:

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Throughout CNBC’s “Squawk on the Street” this morning, Carl Quintanilla, Jim Cramer, David Faber and Melissa Lee shared memories of Mark Haines, the longtime CNBC anchor, who died one year ago today.

“His picture is on a plaque here at the big board,” said Quintanilla. “He was always in your corner. The investor’s corner.”

“I miss him every day,” added Faber. “I think it’s a tribute to him a year after his death, that a day doesn’t pass that I don’t get a tweet or an e-mail saying either, ‘Mark would have loved that question’ or, ‘Mark would be proud.’ People have not forgotten him for a very good reason.”

Inside Cable News has slides from a “News VIPs” survey, looking at the CNBC (and NBC) program “The Wall Street Journal Report with Maria Bartiromo.”

News VIPs conducts surveys primarily related to NBCUniversal properties. NBCU is known to be their client.

As ICN notes, much of the survey was fairly typical, asking about the types of segments and guests viewers may be interested in, but there was also something else: The Wall Street Journal name. If you aren’t caught up: News Corp. purchased Dow Jones, publisher of the Journal few years ago, and at the time said it hoped to feature WSJ branding on Fox Business Network. However, WSJ already had a 10-year deal with CNBC, a deal now set to expire.

It’s 2012…the year that the Wall Street Journal/CNBC deal is supposed to expire. Conventional wisdom has been that the WSJ’s owner News Corp. is going to put the WSJ brand and its staff on FBN. I hadn’t considered the possibility that this likely WSJ scrubbing by CNBC would extend to syndication but this question surely must be gauging viewer opinion on what would/might happen if CNBC is forced to drop the WSJ name from this show.

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CNBC is making a major pitch to advertisers for its original primetime programming, which it re-branded last Fall as “CNBC Smart.”

CNBC has been pushing “CNBC Smart” heavily to media buyers in the last month or so, a buyer at one of the major agencies tells TVNewser. The pitch was that the programming block features shows and personalities that “Celebrate the American Dream.” Indeed, in an advertisement in Ad Age this week (see after the jump), “Celebrate the American Dream” is the tagline used to describe the block. The ad features an American flag motif made of words like “Inventors,” “Moguls,” Mavericks” and “Champions.” In the past few weeks the network ran a contest where it gave one media buyer a Smart Car, and held a party in midtown’s Aspen Social Club to drum up attention for CNBC Smart.

For years, CNBC’s primetime served as a place for reruns of shows from CNBC, NBC and elsewhere. In the last few years however, the network found substantial ratings success with its documentary features, which profiled businesses and businessmen, as well as industries that may be established–like television–or not, like marijuana growing.

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As the TV networks, and increasingly online video networks, prepare to pitch their new shows to advertisers at the annual upfronts, CNBC is looking at the future of the industry. Monday night, CNBC’s Media and Entertainment reporter Julia Boorstin takes viewers inside the companies competing to shape the new connected-TV reality. MTV founder Tom Freston, Comcast CEO Brian Roberts, CBS CEO Les Moonves, Disney CEO Robert Iger, even actor Ashton Kutcher all weigh in on the future of television.

“Stay Tuned…The Future of TV,” premieres Monday at 9pmET/PT on CNBC.

This weekend is Berkshire Hathaway’s annual shareholders meeting, and the business networks have coverage planned for the company, led by billionaire Warren Buffett.

Becky Quick will be in Omaha for CNBC, running through the weekend. FBN’s Liz Claman will be reporting from outside the meeting this weekend, and gives tips to attendees here.

Of course Buffett will also be giving interviews, both FBN and CNBC are claiming “exclusives.”

Buffett will be appearing first on CNBC Monday morning, where he will be a guest on “Squawk Box” for all three hours of the program from 6-9 AM. At 9:30 AM, Buffett will be appearing in a joint interview with Microsoft founder Bill Gates on FBN.

Look, live TV is hard, and mistakes happen. But having nearly a minute of dead air during what is primetime for cable business news isn’t good, no matter how you slice it.

From HuffPost/former mediabistro intern Ethan Klapper, this is what aired on CNBC at 3PM, during what should have been “Closing Bell”:

MarketWatch’s Jon Friedman interviews personal finance guru and CNBC staple Suze Orman, and the host suggests that she may not remain at the business news network when her contract is up.

When envisioning her future activities, Orman said: “I wouldn’t be doing my CNBC show.”

Before the tabloids start to concoct any false reports of a feud, though, Orman stressed there are no hard feelings whatsoever between her and the business-television network.

“I love CNBC and my show, and I hope they feel the same,” she said.

Orman would not necessarily be without a TV show if she left CNBC. She is a regular presence on OWN: The Oprah Winfrey network, and she has garnered a reputation of one of Oprah’s favorite “gurus.”

CNBC will announce tomorrow morning that Gary Schreier is returning to CNBC after spending the last 16 years with Fox News and Fox Business. TVNewser hears Schreier will EP Maria Bartiromo’s 3pmET show “Closing Bell.” Schreier was Neil Cavuto’s executive producer at both Fox News and, later Fox Business. Schreier has been with Cavuto since his days at CNBC and made the jump with him to FNC in 1996. He also helped launch FBN in 2007. An FBN staffer tells  TVNewser, “this is a major loss for the network.” Schreier’s last day at FBN is tomorrow.

> Update: Done deal. Nik Deogun‘s note to staff after the jump…

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For the first time in its 4 1/2 year life, a program on the Fox Business Network has topped a show on CNBC for an entire week in both Total Viewers and younger viewers. Last week, in head-to-head competition at 7pmET, “Lou Dobbs Tonight” beat “The Kudlow Report” (Mon-Thurs, and a Friday airing of a CNBC documentary) by 18,000 Total Viewers.

 

• Dobbs — 154,000 Total Viewers / 44,000 A25-54 viewers

• Kudlow — 136,000 Total Viewers / 35,000 A25-54 viewers

A few weeks ago Dobbs topped Kudlow in younger viewers for the week. Dobbs’ show joined the Fox Business schedule a little over a year ago. Dobbs hosted a 7pm show for many years on CNN before joining FBN in 2010. The win comes despite the fact that CNBC is available in 99 million homes vs. FBN’s 67 million.