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Layoffs at

CNBC 25Layoffs have hit, TVNewser has learned. Around eight staffers have been cut.

At the same time, is adding to the roster. Eric Chemi is joining as senior editor-at-large of Data Journalism. Chemi had been at Bloomberg Media.

And John Melloy has returned to CNBC after a brief stint at StockTwits. When Melloy bolted for the social media company, CNBC considered filing a breach of contract suit against him. Apparently, that’s water under the bridge as Melloy is back in the fold focusing on content for CNBC PRO.

David Faber Goes Inside Alibaba

FaberAlibabaWhile it’s Veterans Day (or Armistice Day) in the much of the Western world, in China its Singles Day, which is the world’s largest online shopping event. CNBC’s David Faber is covering it from inside the headquarters of eCommerce giant Alibaba, in Hangzhou, China.

Faber will report live from Alibaba throughout CNBC’s Business Day programs. He’ll also sit down with Founder & Executive Chairman Jack Ma, the richest man in China, for a live interview at 10amET on “Squawk on the Street.” To submit questions for Jack Ma, use the hashtag #AskJackMa. Follow us on Twitter @CNBC for all the latest from Faber’s#SinglesDay report.

Neil Cavuto Calls Out CNBC for Lack of Election Coverage

CavutoCNBCNeil Cavuto‘s doing a lot of calling out this week.

On his Fox News show Thursday he called out Democrats who choose not to appear on Fox. Later, on his Fox Business show, he called out CNBC for not covering the midterms Tuesday night.

“I think another network was in reruns, something about a shark, a tank. Well they’re in the tank,” said Cavuto, who worked at CNBC in the 1990s before moving to Fox in 1996.

While CNBC didn’t air extended coverage of the midterms, the network produced live updates throughout the night in between episodes of “Shark Tank” and “The Profit.” also posted election results and featured a live blog. As for the ratings for the night: CNBC averaged 547,000 total viewers and 261,000 in A25-54 in primetime (8-11pmET).

‘Ur Not Just Fat But Dumb’: Charlie Gasparino and Ron Insana in Twitter Fight Over Print Ad

FBNCharlie Breaks ItA standard-issue promotional ad (right) declaring Fox Business Network’s Charlie Gasparino Breaks the Business News Stories Nobody Else Does sparked an unusual and highly personal Twitter fight between Gasparino and CNBC’s Ron Insana.

When the FBN ad was shared on Twitter, Insana responded that it wasn’t Gasparino breaking business stories, but rather, CNBC’s David Faber: “David Faber breaks news… ALL others follow!”

And that, my friends, got the bruising ball rolling–at least thirty minutes of often below-the-belt back-and-forth between high profile talent. Later, Gasparino went on Liz Claman‘s show (video below) and piled on.

“Why are you being mean?” Claman asked Gasparino. “I’m not being mean. He was mean to me. He’s jealous of Fox Business … he thinks the world begins and ends at that crappy studio at Englewood Cliffs.”

Not clear on “GFY”? Look here. But it got even more personal: Read more

CNBC’s ‘Next 25′ Gala Brings Out Finance Stars

In celebration of the network’s 25th anniversary, last night, CNBC hosted “The Next 25” Gala at Jazz at Lincoln Center in NYC. Attendees included: Mickey Drexler, Martha Stewart, Jeffrey Bewkes, Barry Diller, Mellody Hobson and George Lucas, Sir Martin Sorrell, Jack Welch, Bob Wright, Regis Philbin, as well as CNBC talent and executives, to name a few.

(Photos by: Virginia Sherwood/CNBC)

CNBC, FBN Could Benefit From New Nielsen Ratings Measurement

NielsenFor years networks like CNBC have discounted Nielsen ratings reports because the data did not include out-of-home viewing. CNBC argues that much of its viewing is done on trading floors, in offices and even at airports, bars and restaurants during the day.

Well that could all change.

Today, Nielsen unveiled the results of a new TV measurement test of out-of-home viewing. Portable People Meters used over a three-month period in Chicago showed that out-of-home viewing added a 7% to 9% ratings lift for audiences in the key news demo of Adults 25 to 54.

“Whether on the trading floor or at a desk, the core audience of a business network is the out of home viewer,” Paul Rittenberg, EVP of Ad Sales and Research for FNC and FBN tells TVNewser. “We’re pleased to finally see Nielsen make moves to measure that important demographic.”

The test was conducted for the full 5am-5am day, but daytime saw the largest increases of any daypart. Primetime ratings were also larger. Sports programming saw the biggest increase, but news, which includes business news channels, also saw a lift.


CNBC Host Surprised to Learn Ireland Not in UK, Does Not Use the Pound

On CNBC’s “Squawk Box” Monday, Martin Shanahan, CEO of IDA Ireland was asked about the Irish economy. He was clearly surprised to learn host Joe Kernen was not at all clear about Ireland’s status as an independent nation, or its use of the Euro, rather than the pound.

As The Guardian described it:

Shanahan repeatedly clarified that Ireland uses the euro, while the UK – which he had to explain was a separate country from Ireland – uses the pound sterling. It resulted in the following exchange:

CNBC: What? Why would you do that?

Shanahan: Why wouldn’t we do that.

TVNewsers, It’s Now Safe to Talk On Air About Tim Cook’s Sexuality

cook30f-2-webIn his Bloomberg Businessweek column today, Apple CEO Tim Cook confirmed that yes, he is gay. “While I have never denied my sexuality, I haven’t publicly acknowledged it either, until now,” he writes. “So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.”

When something is not quite a secret, but also never confirmed as fact, it can present pitfalls to people who talk about CEOs on television, like Simon Hobbs, the CNBC anchor who accidentally outed Cook on air in June. Hobbs was part of a panel discussion with New York Times columnist Jim Stewart, who’d just written a story about the small number of openly gay CEOs–and how those believed to be gay declined to talk about it for his story:

“I got an extremely cool reception,” he recalled, adding that “not one would allow to be named at all.”

“I think Tim Cook is open about the fact he’s gay at the head of Apple,” Hobbs said. “Isn’t he?”

An awkward silence followed as Hobbs quickly realized his snafu.

“Hmm, no,” Stewart said shaking his head.

‘LeBron Effect’ Brings CNBC’s Morgan Brennan to Cleveland

304LebronLeBron James will play his first game in Cleveland tonight since heading back to the Cavaliers after “taking his talents” to South Beach in 2010. James’ return means big business for the city and CNBC’s Morgan Brennan is live in Cleveland throughout the day to cover it. The “LeBron effect” increases ticket sales, hotel reservation and web traffic, so CNBC is on the ground to cover the business angle of the biggest homecoming in sports.

From increased jersey sales to local restaurants thriving, the “LeBron effect” has a significant impact on the economy. According to Brennan’s report, Cuyahoga County projects a $50 million boost to the local economy. More jobs will be created to meet visitor demand and more taxes collected due to increased consumer spending on tickets and in local businesses.

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5 Questions for… Meg Tirrell

3000Tirrell_Head_Silo_300dpiMeg Tirrell joined CNBC last April as a general assignment reporter focusing on biotechnology and pharmaceuticals. Roughly six months later, the Ebola crisis has turned her beat into must-watch television. Tirrell started at Bloomberg News where made a name for herself by breaking stories on the pharma beat.

Tirrell spoke with TVNewser about a variety of topics including how the media has covered Ebola and her a capella group. Seriously, she’s in an a capella group.

TVNewser: You joined CNBC about six months ago. What’s been the biggest surprise so far?

Tirrell: Taking the question literally, my biggest surprise probably was when our 5pm show, “Fast Money,” asked me to do a segment on the drug Cialis (which is for, er… men’s health), and then I walked on set to find that I was going to be doing the segment side by side… with Regis Philbin. We made it a commendable 90 seconds without cracking up, and it was amazing.

Taking the question more seriously, I think one of the biggest surprises has been just how small the organization is, for such a big enterprise. Everyone owns their beat and has a seat at the table, which is awesome.

TVNewser: How/why did you get into the biotech and pharmaceutical field?

Tirrell: I come from a family of scientists, so it’s a natural fit, but I had a little bit of a circuitous path here. I initially planned to be an arts critic, but then stumbled on business reporting because of a wonderful adviser in grad school at Northwestern. Then at Bloomberg News I was offered a spot on the health team covering pharmaceuticals and biotech, and it stuck. I love how human the stories on this beat are, and how important medicine is to people’s lives. And it certainly doesn’t hurt having a phone full of chemists and biochemists to call with the silly questions I’m too embarrassed to ask people I’m not related to.

TVNewser: Shepard Smith, among others, recently criticized the media for “irresponsible” reporting on Ebola. What is your opinion of the coverage Ebola has received?

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