Ten months after hiring its first alternative programming executive, CNBC has unveiled its new primetime, made up mostly of reality shows produced by outside production companies.
VH1 alum Jim Ackerman joined as Senior Vice President of primetime alternative programming back in February. Now, we’re about to see what he’s been working on.
In March, CNBC will debut two new shows: “Treasure Detectives” and “The Car Chasers.” “Treasure Detectives” comes from Endemol USA, the company behind “Big Brother” “Wipeout” and others. “The Car Chasers” is from ITV Studios America which produces “Hell’s Kitchen” and “Kitchen Nightmares.”
CNBC has also added four new unscripted projects to its development slate, including “The Next Big Big Thing,” “Money Talks,” “Liquidate Your Life,” and “The Big Fix.” (More details on all those shows after the jump.)
“CNBC is collaborating with some of the most creative minds in reality to develop primetime content that appeals to a broader audience yet still embodies the network’s distinct brand and inherent themes,” said Ackerman.
Like Comcast sibling The Weather Channel, CNBC is turning to alternative programming to bring in viewers looking for something more than market moves and economic discussions. In 2012, the only hour of CNBC’s entire day of programming to show growth was the 10pmET hour, when documentaries air.
CNBC’s new primetime will consist of a mix of the new reality shows, existing programs like “American Greed” and “Crime Inc.” and other in-house documentaries.
The two new shows debut Tuesday, March 5 at 9pm and 10pmET.