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CNBC, FBN Could Benefit From New Nielsen Ratings Measurement

NielsenFor years networks like CNBC have discounted Nielsen ratings reports because the data did not include out-of-home viewing. CNBC argues that much of its viewing is done on trading floors, in offices and even at airports, bars and restaurants during the day.

Well that could all change.

Today, Nielsen unveiled the results of a new TV measurement test of out-of-home viewing. Portable People Meters used over a three-month period in Chicago showed that out-of-home viewing added a 7% to 9% ratings lift for audiences in the key news demo of Adults 25 to 54.

“Whether on the trading floor or at a desk, the core audience of a business network is the out of home viewer,” Paul Rittenberg, EVP of Ad Sales and Research for FNC and FBN tells TVNewser. “We’re pleased to finally see Nielsen make moves to measure that important demographic.”

The test was conducted for the full 5am-5am day, but daytime saw the largest increases of any daypart. Primetime ratings were also larger. Sports programming saw the biggest increase, but news, which includes business news channels, also saw a lift.

 

Maria Bartiromo Anchored ‘Opening Bell’ From BNP Paribas Trading Floor

Fox Business Network’s Maria Bartiromo anchored “Opening Bell” live from the BNP Paribas Trading Floor in New York City this morning. Bartiromo spoke with BNP Paribas executives including, Global Head of Market Economics and Chief Economist North America Paul Mortimer-Lee, Head of US Credit Strategy and CFA Mark Howard, Head of US Cash Equity Trading Darren Wolfberg, Natural Gas Strategist Teri Viswanath, Head of Official Institutions Coverage Time Bitsberger, and North America CEO Jean-Yves Fillion, among others.


In Profile: Muir, Dobbs, Kohn

ABC “World News Tonight” anchor David Muir has a spread in People magazine’s new issue. Much like his episode of MediabistroTV “My First Big Break,” Muir talks about his dream job and when he realized he would be a news anchor.

I get to take on this adventure, and it’s a huge responsibility, but I love it…. I started when I was 13, they kept a growth chart for me in the newsroom [at Syracuse station WTVH-TV].

Fox Business Network anchor Lou Dobbs is featured in the The Boston Globe sharing his secret love affair with the “rancid, thick coffee.”

The most memorable cup I ever had is the first one each morning. That is the start of consciousness. I have to have it. It sets the stage for the day. And without it, it sets an entirely different tone for the day. I’m deeply grateful for that first cup. We have a Keurig coffee maker. We throw the little cups in and off we go. Nothing could be simpler.

CNN contributor and Daily Beast columnist Sally Kohn sat down with Breitbart News Network to talk about big business, the government and why people don’t want to be on welfare.

 I’m actually not a fan of big business and I think we can agree that the greed of some American corporations and some of America’s wealthy is appalling. That includes some CEO pay. Taking that kind of compensation and rigging that kind of golden parachute for yourself is not something I would personally do — especially in this economy. Where we disagree is Read more

What’s On?: Ross, Velshi, Bartiromo, Bourdain

  • ABC News Chief Investigative Correspondent Brian Ross has an investigation on “Nightline” tonight into allegations of sexual violence involving members of the Air Force Academy football team. Ross finds out what happened to the undercover cadet and Air Force special investigations agent who tried to blow the whistle.

  • On Al Jazeera America’s “Real Money,” tonight at 7pmET, Ali Velshi anchors a special exploring the network of funding that provides financial resources to ISIS and militant groups throughout the Middle East. The show will also feature an interview with David Cohen, U.S. Undersecretary for Terror and Financial intelligence.

  • Maria Bartiromo will anchor “Opening Bell” live from the BNP Paribas Trading Floor in New York City this Friday. She will interview executives of the corporate and investment banking arm of the world’s largest bank, by assets.

  • This Sunday, CNN’s “Anthony Bourdain Parts Unknown” heads to Iran. The long-awaited inaugural trip explores Tehran and Isfahan, dining on Dizi, Fesenjan, Biryani, and Tahdig. Local guides include Washington Post reporter Jason Rezaian and his wife Yeganeh Salehi, who were subsequently detained by the Iranian government.

Sarah Palin on CNN’s Carol Costello: Mockery May Lead Her to Run for Office Again

Fox Business anchor Stuart Varney had Sarah Palin as a guest yesterday, and he asked Palin about CNN’s Carol Costello, who apologized for joking about a recent recording of a brawl involving members of the Palin family. “They do want to destroy personally those they disagree with they are very, very intolerant of those who maybe hold opposing view to their liberal failed agenda view. So, they want to crush us,” Palin said.

But is the former Alaska governor hurt by people who mock her and her family? Not at all. She’s inspired:

“No, bless their hearts those haters out there they don’t understand that it invigorates me it wants me to get out there and defend the innocent. It makes me want to work so hard for justice in this country. So, hey the more they’re pouring on the more I’m going to bug the crap out of them by being out there with a voice, with the message, hopefully running for office in the future too.”

Neil Cavuto Leads Fox Business Network’s Election Night Coverage

cavuto-election-coverage

Fox Business Network will turn to anchor and managing editor Neil Cavuto for coverage of the upcoming elections. “Special Report: 2014 Midterm Elections” begins with a special report at 8 p.m. ET, alongside Maria Bartiromo. At 9 p.m., Cavuto will be joined by “Lou Dobbs Tonight” host Lou Dobbs. Additional coverage and analysis will include FBN’s Liz MacDonald, Lisa Kennedy Montgomery, Charles Payne, Melissa Francis and David Asman.

FBN’s Sandra Smith will have comparative analysis of elections returns via Fox Business’ “one-touch” technology, and Jo Ling Kent will handle exit poll data from the Fox Business Virtual Newsroom.

‘Little House on the Prairie’ Co-stars Reunite on FBN

These days she’s an anchor Fox Business Network, but once upon a time Melissa Francis camped out at that Little House on the Prairie. On Friday’s show, Francis caught up with Laura Ingalls Wilder herself, Melissa Gilbert who is out with a new cookbook, inspired by the food they ate on set.


Former CNN, CNBC, and Fox News Business Anchor Terry Keenan Dies, at 53

10744191_10152468604982887_439938408_oTerry Keenan, a former CNN and Fox News anchor, has died. She was 53. Keenan’s sister, Linda, tells TVNewser the cause of death was a massive cerebral hemorrhage. Keenan had been receiving treatment at New York’s Lenox Hill Hospital.

A pioneer among women working in financial news, Keenan joined Fox in 2002 from the now-shuttered CNNfn where she’d been since 1998. Before that, Keenan spent three years at CNBC. Her first television job was at CNN, which she joined in 1986.

10730915_10152468604652887_498442908_o Keenan left Fox News in 2009 to, in her family’s words, “work on her most cherished production: her son Benno Kass, with husband Ron Kass” (pictured, left, in a family photo shared with TVNewser).

She was still sharing her financial knowledge, though, working as a business columnist for the Sunday editions of the New York Post. Keenan’s last story for the newspaper was published October 19.
Read more

Maria Bartiromo to Host Yahoo! Special

maria bartiromoWith Wall Street setting its gaze on Yahoo’s earnings report this afternoon, Fox Business Network has decided to pre-empt the 5pmET edition of “The Willis Report” for a Yahoo earnings special anchored by Maria Bartiromo. Bartiromo anchors FBN’s morning show “Opening Bell,” but spent most of her career anchoring the “Closing Bell” on CNBC. Willis will contribute to the special. Yahoo CEO Marissa Mayer is using the earnings call to outline plan for the company.

Liz Claman Sits Down With ‘Haute Living’

Claman304-1 Haute Living recently sat down with Liz Claman, who hosts “Countdown to the Closing Bell” and “After the Bell” on the Fox Business Network. Claman spoke candidly about breaking into the industry, her limited financial background and what she would ask Steve Jobs.

Claman broke into the industry without any financial background by telling CNBC, “Anybody can learn numbers. Anybody can learn to read a balance sheet or an earnings report. But can you sit across from Warren Buffet, Bill Gates, Charlie Munger, or Elon Musk and ask them the questions that elicit newsmaking answers?”

Since selling herself to CNBC, Claman has landed countless interviews, including Buffet and Gates. She parlayed her success into a role at Fox Business Network and says, “the cool thing about FOX is that they don’t ask why. They say, sure, why not. We’ve done some crazy things here!”

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