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Deirdre Bolton’s FBN Show to Launch March 31

deirdre bolton“Risk and Reward with Deirdre Bolton,” the latest addition to the Fox Business daytime lineup, will debut March 31, FBN EVP Kevin Magee announced today. The program will provide coverage of breaking market news, as well as “an in-depth look at non-traditional ways to make money beyond just stocks and bonds.”

Bolton’s show was announced as part of FBN’s programming changes that went into effect when Maria Bartiromo‘s show launched in February. Bolton joined Fox Business from Bloomberg TV, where she worked for 15 years, last month.

“We’re excited to add Risk and Reward with Deirdre Bolton to our lineup. Alternative investing is an immensely untapped field and Deirdre’s expertise in this area will help broaden our market hours coverage,” Magee said in a statement.

“I’m thrilled to join the FOX Business Network and create a new home for alternative asset strategy and education,” Bolton said. “We hope to make Risk and Reward a one-of-a-kind program that will help viewers navigate the vast world of investment choices, find more ways to make money and better ways to keep it.”

Neil Cavuto on Feeling Moved to Tell Viewers: ‘It’s Not Me, It’s The Multiple Sclerosis’

Neil Cavuto, Fox News managing director of business news, poses at the Fox News Studios in New YorkSenior Vice President and Anchor for Fox News and Fox Business Neil Cavuto has spoken openly before about his Multiple Sclerosis, telling TVNewser seven years ago living with MS was worse than his battle with cancer. Now, during Multiple Sclerosis Awareness Week, Cavuto wrote a guest blog for RealWorldHealth.org on battling through MS’s effects while on-air.

“Perhaps the most maddening thing about having MS when you’re a TV anchor is that some days it hits you when you’re on TV and you’re “trying to anchor.” You’re trying to be on top of your game, but your body is playing games with you. That’s when “anchor” takes on a whole new meaning…not what I am on television, but the dead weight I’ve become in reality.”

Cavuto continues about how his illness impacts his relationship with his viewers:

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TV News Bookers Love Senator John McCain

McCainA former presidential candidate and senior U.S. Senator is often desired as a guest across TV news, but the news networks have taken an extra liking to Arizona Senator John McCain over the last week.

Since last Tuesday, February 25, the senator has appeared 11 times across Fox News, Fox Business, CNN, and Bloomberg. The news cycle certainly merits TV news Bookers seeking out the former Republican nominee for president.

First, there was news of Defense Department cuts last Monday, which McCain is known for being against. The next day, Arizona Governor Jan Brewer vetoed a controversial bill that potentially discriminated against LGBT people, which McCain had urged her to do.

And in the last few days, McCain has been a prime target for TV news networks covering the tumultuous situation happening between Russia and the Ukraine. McCain visited anti-government protesters in Kiev back in December. Unsurprisingly, the 2008 presidential opponent of Barack Obama has voiced his displeasure with now-President Obama’s strategy and comments about the conflict.

McCain’s week-long TV news blitz only adds to his reputation as a Booker’s best friend: he ranked number one on 2013 New York Times assessment of perrenial Sunday show guests.

How Maria Bartiromo Became the Subject of a Joey Ramone Song

Appearing on “Shepard Smith Reporting” this week, Maria Bartiromo told the story of how she struck up a friendship with Joey Ramone that resulted in him writing a song, the aptly-titled “Maria Bartiromo,” about her.

“He used to email me all the time and he used to say, ‘Maria, what do you think about AOL? What do you think about Amazon?’ I didn’t realize it was the real Joey Ramone. I was answering him back, he was a viewer, I was giving him my take on things. And he called me one day and said, ‘Maria, I want you to come down to CBGB’s. I wrote a song about you,’” Bartiromo recalled “…Most people don’t know what a savvy investor Joey Ramone was.” Watch (at about the 4:20 mark):


Cavuto on Bartiromo at FBN: ‘We’re Populating it with Italians’

Neil Cavuto went on Brian Kilmeade‘s Fox News Radio show today to talk about the addition of Maria Bartiromo to the FBN line-up. “We’re populating it with Italians,” Cavuto joked. “It’s a bad Sopranos cast.”

While Cavuto admitted FBN’s ratings may not be at the level of Fox News shows, the host-executive is happy with the makeup of his audience. “I always tell Bill O’Reilly, you’ve got the trailer parks as your viewers, but I have the viewers who own those trailer parks.”

Cavuto also gave great advice about getting ahead, and staying ahead, in the TV business: work hard.


At FBN, Maria Bartiromo Looks Beyond ‘Toxic’ Nature Inside TV News

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Maria Bartiromo‘s got a new network, an earlier timeslot and greater perspective about the business of business news. As her 20 years at CNBC wound down, she was frustrated about the limited time given to guest segments. “I’d say, let’s give this person 30 mintues, let’s give this person 20 minutes.” “No” was the short answer. Shorter is better. “And I always had this pressure to have five people on at once,” she adds. This morning, the third edition of her new show, “Opening Bell” Bartiromo interviewed former AIG Chairman Hank Greenberg for most of the 10am hour.

After the show, TVNewser sat down with Bartiromo in her 17th floor office in the News Corp. building — just down the hall from Bill O’Reilly, Shepard Smith and other Fox News notables. We began by asking why now, after 20 years at CNBC, this time was the right time for a move across the street:

Maria Bartiromo: I had done four five-year deals at CNBC and every time I did a new deal I re-signed early. So I never spoke to anybody, even though people would speculate. As I was approaching 20 years, I said to myself ‘you know, this time I probably should just see’ … see if there’s an opportunity to do something where I can give more perspective and longer interviews. So I did. And my boss was great, [CNBC president] Mark [Hoffman] came to me in January of ’13 and my contract wasn’t up until November and they made me a great offer and were as elegant as could be. And I still, from my own heart, I had to say if I go another 5 years doing this, all these guests and so little time, what happens to my brand? I talk to CEOs all the time and they say, “Maria, that was ridiculous, I gave you my time and you gave me 5 minutes.” I wanted so much to say, “I know, you’re right” and I couldn’t do that because I’m not going to show the dirty laundry. And in that period [Fox News Chairman] Roger Ailes comes to me and gives me this fantastic offer, not only two hours daily, but a weekend program on the Fox News Channel.

TVNewser: And what are you going to be doing with the Sunday show [debuting late March at 10amET]?

Bartiromo: Here’s the vision: I feel like every Sunday you see all these politicos and they’re talking about all these issues of the day and it’s all talking points. And so you put on ‘Meet the Press’ you put on Bob Schieffer or whatever and it’s all the talking points. When it first became apparent that I could have a Sunday show on the Fox News Channel, I started looking at Sunday, and I realized all these politicos, no one’s ever connecting the dots, it’s about the economy, it’s about business, it’s about creating jobs, it’s about growth. I want to get business people as part of the conversation on a Sunday and I feel like it’s so genius. I really think this is a real void in the marketplace.

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TVNewser: And so you think there’s an audience craving that on a Sunday morning?

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Debut Ratings For Bartiromo, Farrow, and Reid

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MSNBC’s two new shows didn’t provide the spike in viewers MSNBC president Phil Griffin was hoping for.

Ronan Farrow Daily” at 1pmET drew 216,000 total viewers and 46,000 A25-54 demo viewers, shedding 7,000 total viewers and 25,000 demo viewers from lead-in “Andrea Mitchell Reports,” which had NBC News correspondent Kristen Welker filling in. Compared to the same Monday last year, when Michell’s show aired at 1pm, Farrow was down -34% in viewers and down -40% in the demo.

At 2pmET, “The Reid Report” with Joy Reid built on Farrow’s hour, averaging 262,000 total viewers, but shedding demo viewers averaging 38,000, making it the least-watched show of the day on MSNBC. Compared to the same day last year, when Tamron Hall‘s show aired, Reid was down -18% in viewers and down -63% in the demo.

Over on Fox Business Network, the debut of “Opening Bell with Maria Bartiromo” averaged 75,000 total viewers and 14,000 in the demo from 9am-11amET. Bartiromo’s first hour drew 97,000 total viewers, losing 48,000 total viewers from lead-in “Imus in the Morning’s” 8am hour, but added 2,000 demo viewers. On CNBC, where Bartiromo spent 20 years, “Squawk on the Street” from 9-11am averaged 174,000 total viewers and  29,000 A25-54 viewers.

At his new 11am-1pmET time slot, Stuart Varney‘s “Varney & Co.” averaged 117,000 total viewers and 29,000 demo viewers, falling short of “Squawk on the Street” by 13,000 total viewers but edging them by 6,000 demo viewers.

Maria Bartiromo Debuts on Fox Business

BartriromoFBNMaria on Wall Street. Maria talking with traders. Maria going through her notes. Maria walking in to News Corp. headquarters. And that’s just the fast-paced open (Watch after the jump) to “Opening Bell with Maria Bartiromo” which hit the FBN airwaves at 9am.

“Every morning at this time I’ll be bringing you the latest word on your money straight from the decision makers on wall street, in the C suite and Washington” Bartiromo began.

Bartiromo left CNBC in November and officialy joined FBN last month. She remained off the air for 60 days, a result of a clause in her CNBC contract.

“As someone who likes to work nonstop. I was following the news, figuring out the stories, thinking how I’d be covering them,” Bartiromo tells the NY Daily News. She tells USA Today what she hopes “Opening Bell” will accomplish: “For a long time, business TV was about the stock market. I want to get away from too much short-term-ism.”

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Maria Bartiromo Returns to the NYSE

With just a few days to go until the launch of her Fox Business show, Maria Bartiromo was back on the NYSE floor yesterday, making the rounds with traders and analysts and posing with her FBN colleagues for pictures.

Lori Rothman Moving to ‘Imus In The Morning’ on FBN

204x204-lori-rothThe changes at Fox Business continue, with host Lori Rothman moving to “Imus in the Morning” to report business and news updates, TVNewser has learned.

Rothman was previously part of a rotating cast of anchors for “Markets Now,” hosting primarily at 1pm.

That show has been condensed down from four hours to one, so Rothman will join Imus’ team featuring news reader Connell McShane and markets update anchor Dagen McDowell.

She’ll continue fill-in hosting and guest spots on FBN.

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